Talking to More Than One Market? There’s a Strategy for That

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When you have more than one target market, do you need more than one marketing strategy? Of course, you do! About this event   Join me, Linda Daley, for a chat with voice actor Natasha Marchewka, who successfully markets to two different types of clients. Find out how her strategies have evolved over time. Learn how she’s been able to use segmenting to keep all of her contacts happy. In this 30-minute webinar, we’ll cover: Why you need a different marketing strategy for each of your target markets How to develop and deliver content for each market without confusing anyone Ideas, tips and advice for engaging with your different markets The most important task to undertake to be able to market to mulitple audiences While Natasha and I are almost as far apart as you can be and still be in North America - she in California and me in Nova Scotia - we’ve worked together for several years. Please note this session will be recorded. Linda and/or Natasha may use this video as a replay on their site for content purposes. About Natasha Marchewka: With more than a decade in voice-over, two decades in performance, and three decades in customer service, Natasha […]

tech{LAB} Renewable Energy

Topic: Renewable Energy Climate change is a growing concern, and one of the ways we are working towards sustainability in Nova Scotia is through renewable energy. Join us to hear from industry experts about the cool new technologies that are being developed in Nova Scotia! tech{LAB} is a program that allows anyone ages 8 and up to get hands-on with new technology! What is tech{LAB}? tech{LAB} is a FREE workshop that allows participants to get hands-on with new technology! These workshops are for anyone ages 8 and up who have an interest in technology, prototyping, or electronics. Bring a laptop if you have one! These workshops are run on the 1st and 3rd Tuesday of each month, from 3 PM-4 PM. What Happens at tech{LAB}? Spend the first half-hour of each workshop going over the technical information on the topic. Take what you’ve just learned and apply it! Whether it’s designing a 3D print, working in groups to develop circuits for a Micro-Bit, or creating digital graphics! REGISTER

The No BS Social Media Blueprint Workshop

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A free-to-join 5-day program for small business owners ready to ideate, create, and implement a social media strategy that allows them to show up authentically and with purpose. Right now, you want to: Find an audience online and really connect with them. Determine your social posting priorities and focus in on what’s important. Create a consistent presence so your audience knows what to expect and looks forward to hearing from you. But you’re struggling with feelings of overwhelm, uncertainty, and general confusion about where to show up and how often. It’s time to UNDERcomplicate your social media marketing strategy. I’m here to show you the strategies I’ve developed over the past decade of running a social media consultancy so you can master your marketing by showing up with authority and connecting with your audience. Here’s what we’ll cover during our time together... Day 1: How to Find Your Audience Online Day 2: Choosing Your Social Media Strategy Day 3: Overcoming Perfectionism to #BeFlawsome Day 4: Create a Consistent Plan Day 5: The Answers to All Your Social Media Questions

tech{LAB} Sensors

Topic: Sensors Sensors are in technology around us, but do you know what they do? Join us to hear from industry experts about how we use sensors and the data they collect to work on new technologies! tech{LAB} is a program that allows anyone ages 8 and up to get hands-on with new technology! What is tech{LAB}? tech{LAB} is a FREE workshop that allows participants to get hands-on with new technology! These workshops are for anyone ages 8 and up who have an interest in technology, prototyping, or electronics. Bring a laptop if you have one! These workshops are run on the 1st and 3rd Tuesday of each month, from 3 PM-4 PM. What Happens at tech{LAB}? Spend the first half-hour of each workshop going over the technical information on the topic. Take what you’ve just learned and apply it! Whether it’s designing a 3D print, working in groups to develop circuits for a Micro-Bit, or creating digital graphics! REGISTER