Events

The Perspective of a Core Not-For-Profit Organization Join us for a Business Support Series on planning strategically in the time of COVID-19 where we'll take a look at the COVID-19 experience of Alliance Française Halifax, a small non-profit language and cultural centre, as it struggled to manage the initial impacts of the pandemic and rallied to reposition itself in the 'new normal'. Alliance Française Halifax boldly decided to keep its entire staff at the full salary when the crisis hit in March 2020. Entirely auto-financed, the total shutdown was not an option. The presentation will look at lessons learned during the emergency response period through to the concerted strategic planning effort currently underway. These lessons are applicable to any small-to-medium non-profit organization. Crisis and opportunity are two sides of the same coin. Three takeaways from this webinar: - The case for planning in non-profit associations (contingency "Staying alive" & strategic "getting ahead of the curve") - The Board-Operations symbiosis - Finding the silver lining in the COVID-19 crisis How does this topic help support the business community? Nova Scotia's non-profit sector is a major economic contributor ($1.7B to GDP annually; 20,000+ people employed; 74M volunteer hours.) Communities throughout NS rely […]

Having an idea and making it real are two different things. Solving design problems from the beginning can improve your products and help ace pitches. Learn how enhancing your discovery and concept design can help secure growth capital faster. Geared toward early-stage entrepreneurs, this webinar will guide you on how to create a product that is attractive to investors and how to maximize grant funding as you grow your business. Discover the different sources of non-dilutive capital and how to navigate venture debt. Hear from Bhavik Chauhan, VP Business Development and Marketing OKR Financial and Alastair Trower, Director of Business Development Enginuity, as they share insights on successful product development, creating prototypes and accessing grant funding. There will be a Q&A session at the end so be ready with your questions! We will cover: · Steps in developing a strong and effective product concept · How engineering technology can help gain investors · Alternative financial solutions and an overview of the capital raising cycle · Best practices when applying for government funding and venture debt · How OKR Financial & Enginuity can help support your scale-up process REGISTER

Join us for a lively one-hour facilitated conversation with Matthew Barnes, Sales & Marketing expert from BDC. We will discuss the challenges and opportunities faced by business owners today in the development of an on and off-line presence to meet customer needs. Your facilitator will share the latest sales & marketing tips and tricks for you to apply immediately while helping you gain clarity on how to build a marketing plan long term. If you have questions and ideas about how to build your online & offline presence that ensures quick wins back home, this session is for you! REGISTER

For the first time in India, TechPACT is hosting a series of industry talks and webinars around ‘Women in Tech: India’, sponsored by SRM Technologies. The TechPACT, founded by a group of CIOs and technology leaders, is a community that is leading the charge for inclusion and equity in the technology industry. This exclusive four-part virtual event series with eminent speakers aims to promote diversity in the workplace and empower women with the right support, opportunities, knowledge resources and mentorship. Join us as we discuss the key strategies, challenges, and opportunities that can enable young women and professionals aspiring to be tech leaders, to succeed in their careers. REGISTER

Did you know 80 percent of your future profits will come from just 20 percent of your existing customers? Turns out, the Pareto Principle is applicable to customer success too. We're in a customer-centric era for the foreseeable future. It’s not just about MQLs, SQLs, and getting that first closed-won deal. We’re here to tell you that your new business rides on the success of your entire customer lifecycle. This isn’t even our idea - we’re just obsessed with it. Thanks, HubSpot! Your buyer has evolved, the world has evolved, and your revenue motion should too. Join us for three days of theory, tactics, and more to pull your go-to-market motion into the 21st century. The funnel is dead, long live the flywheel. REGISTER

Nova Scotia businesses, is international talent what you need to build your company? International entrepreneurs, are you thinking of relocating your business to Nova Scotia? There are many people, organizations, programs and policies that can help you recruit highly skilled global talent or make Nova Scotia your home. But navigating all the resources by yourself can be a little overwhelming. Let us help. REGISTER

Social media has become an integral part of the customer lifecycle. The pandemic has forced digital customer interactions, particularly on social media, to the forefront. The most pressing question about social media is not “Is my target audience on social media?” but rather, “Does my target audience want to interact with my brand on social media?” 32% of US online adults feel that brands share interesting content on social media and only 24% think it’s cool to be associated with a brand online—but there are nuances in those numbers. Companies must approach social strategy by first determining where their target audience falls on the spectrum of willingness to interact with brands on social media. REGISTER