UX Research: From Insight to Impact
VOLTA 1800 Argyle Street #Unit 801, Halifax, NSDetails 👋🏻 We cannot believe it. We're at the last UX Salon Halifax meetup of 2022. Thank you to all those who have supported us, both virtually and in person! It's been so wonderful to connect with our community again. Join us on Tuesday, November 29th at 7:30 PM as we hear and learn from Dr. Simon Landry, a Senior UX Researcher with Thomson Reuters. The aim of UX is to meet the end user's needs through the best experience possible. Often, the best way to understand the end user's needs is through UX research (UXR). However, for UXR (and the product) to reach its full potential, research must only be the start of a process that goes from insight to impact. In this talk, we’ll explore a new 6-step framework to guide UXR insights to measurable end-user impact. This presentation will share how to identify and fill gaps in product knowledge, effectively communicate your insights, and measure your impact on the end user. You will learn about the theory and practice to feel confident using the framework. Simon is a researcher with over a decade of experience working on human perception. His background includes a Ph.D. in human perception, […]