This hands-on in-person workshop goes beyond surface-level UX fixes to solve real digital experience problems. Learn how organizational structure impacts user experience while gaining concrete evaluation tools to apply immediately. Through guided exercises with real examples, identify true user pain points, prioritize high-impact improvements, and align stakeholder needs with user goals. Leave with actionable methods for creating UX solutions that solve underlying problems rather than just addressing symptoms. Perfect for anyone involved in digital product decisions. Key Takeaways Understand why fixing UX requires a holistic approach that addresses organizational structure and design elements. Learn to identify when surface-level changes aren't enough. Learn practical diagnostic techniques to identify high-impact UX issues and develop a balanced improvement strategy that delivers immediate wins alongside meaningful long-term solutions. Create an actionable framework for aligning stakeholders across your organization and overcoming common barriers to implementing effective UX improvements. Your Presenter: Jamie Gerrard, Founder of 20/20 DIGITAL Jamie Gerrard, Founder of 20/20 Digital, helps organizations improve digital product and service experiences. With expertise in research, design, marketing, and operations, he tackles challenges from multiple angles in the travel and tourism, financial services, healthcare, and technology sectors while sharing knowledge through speaking and coaching.