Events from July 22, 2025 – September 4, 2019 › Webinar › – Digital Nova Scotia – Leading Digital Industry

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Streamlining Automation and Coding with AI

Discover how to effectively integrate AI-driven automation and coding tasks into optimized workflows and enhance daily productivity. This practical webinar guides SMEs through the transition from basic AI understanding to actionable, everyday applications, equipping them with strategies to streamline operations and overcome common hurdles with integration. Key Takeaways Learn practical approaches to automating research, coding, and routine tasks using AI. Challenge prompt engineering and project management techniques to create effective, reliable automation. Gain actionable strategies for optimizing daily workflows and enhancing productivity through AI integration. Meet your Presenter - Manny Roy Manny is an experienced automation developer and SEO specialist with MacMillan Search, skilled in leveraging AI to streamline workflows. They have facilitated practical AI training sessions and developed custom automation tools, helping SMEs integrate AI effectively into their daily operations for enhanced productivity.

Free – $15

SNMA Summer School: Your Content’s Off… Here’s Why (And How to Fix It)

As marketers, we're sometimes responsible for content across multiple brands, and the pressure to be efficient, consistent, and AI-savvy has never been higher. But in the drive to produce more, faster, many of us are noticing a cost: content that feels polished but interchangeable. A little too templated. A little less… real. This 30-minute session, led by Shannon Emmerson, founder/CEO of B Corp content agency Forge & Spark, offers a strategic reset. With the help of a mini 'authenticity audit,' you’ll identify where your brand’s voice may have lost its edge—and what you can do to bring it back. Designed for marketers who care about integrity as much as impact, this session will help you realign your content with the values, voice, and audience that matter most. About Shannon Emmerson: AUTHOR | CONTENT STRATEGIST | FOUNDER & CEO, FORGE & SPARK MEDIA Shannon Emmerson is a content strategist, agency founder, and author of Content With Purpose: Authentic Messaging and Marketing to Grow Your Business. As CEO of Forge & Spark Media—a certified B Corp content marketing agency based in Vancouver, B.C., Canada—she helps purpose-driven organizations and leaders tell authentic stories, build trust, and grow with integrity. With over 25 years in publishing, communications, and […]

Free
Featured

Choosing the Right Methodology

Virtual Event

This is a practical webinar designed to equip you with essential project management skills tailored for the tech industry. Learn key concepts, tools, and best practices to plan, execute, and lead successful projects. Whether you're new to project management or looking to strengthen your skills, this session offers valuable insights to help you deliver results with confidence. 3 Key takeaways What is the project management and various methodologies Key fundamentals and concepts of each framework Why are companies choose certain methodologies Meet your Facilitator - Kumaran Nagasu Senior Project Manager and Agile Coach Dynamic, enthusiastic, and results-oriented Operations and Senior Agile Project Manager with about 2 decades of experience successfully delivering multiple large projects & initiatives, within scope, costs and schedule. Adept at coaching agile methodologies and implementing change in operations management through training management & teams, delivering impactful performance and results. Note: This event is free to DNS Members

Free – $15
Featured

Driving AI Accountability Through Robust Data Governance

This session explores how to embed data governance into the AI lifecycle—from sourcing and quality to bias mitigation and explainability. We will learn how to align governance with innovation, reduce risk, and build systems that are transparent, ethical, and scalable. 3 Key Takeaways What Accountable AI Really Means Governance in the AI Lifecycle Actionable Governance Strategies Meet your presenter... Aadi Machandi has 16+ years in Data & AI, I help organizations unlock the value of data—driving decisions, building trust in AI, and embedding intelligence into the business. As a CDO and ex-Microsoft architect, I focus on turning data into a strategic asset for growth, innovation, and resilience.

Free

SNMA Summer School: Igniting Marketing Magic: How Micro-Internships Power Innovation and Results

Join Sarah Blackmore, VP of Operations at Riipen, as she explores how micro-internships are helping marketing teams bring in fresh talent and new ideas. She’ll share examples of how these short-term, funded student projects contribute meaningful support and help drive innovation while giving emerging professionals valuable experience. About your host: Sarah Blackmore is a seasoned executive with over 20 years of experience in HR, operations, strategy, and leadership, specializing in scaling technology startups and fostering high-performing, human-centric cultures. As the VP of Operations and Head of People & Culture at Riipen, Sarah drives operational excellence and organizational growth while ensuring an inclusive, people-focused environment. Passionate about team development and delivering exceptional service, Sarah leads Riipen's Operations division, which encompasses Marketing, Strategic Project Delivery, Employer Success, Data & Compliance, and People & Culture. Her leadership has been instrumental in delivering outstanding experiences for Riipen’s partners, transforming how organizations engage with talent and create lasting impact. Let's level up your marketing with fresh perspectives! See you there!

Free

Small Group Networking Coaching

Virtual Event

Looking to sharpen your networking skills this summer? Networking Naturally is offering a Small Group Coaching program designed specifically for entrepreneurs and professionals who want to grow their confidence, communication, and connections. This 4-week program (August 4-25) includes: ✅ Live weekly coaching sessions focused on real-life networking✅ Personalized feedback to help you refine your approach✅ A supportive group environment for peer learning✅ A final in-person session to put new skills into action Curriculum Highlights:• Setting networking goals & building your personal brand• Mastering effective communication & elevator pitches• Finding key contacts & creating referral partnerships• Prepping for networking events & mastering the follow-up 4 Weekly Zoom SessionsDeep-dive into practical networking strategies 90-Minute CallsPlenty of time for real discussion and personalized feedback Exclusive Small Group SettingJust 8 participants per group for maximum support and accountability A Proven ApproachLearn from Dalene Allen, a master networker who built a $5M referral-based business If you’ve been meaning to strengthen your network or just get more comfortable putting yourself out there, this is a great opportunity to do so in a structured, supportive setting. Spots are limited, so we encourage you to check it out soon if you're interested! Let us know if you'd like […]

$299

SNMA Summer School: Branding & Storytelling

Join SocialNext for a webinar on branding and storytelling designed for marketing professionals looking to elevate their brand presence and connect more deeply with their audience. This session will cover how to shape a clear brand identity, craft narratives that resonate, and apply storytelling techniques across platforms to drive engagement and loyalty. Led by Will Yang on behalf of Differo, the webinar will offer practical strategies, examples, and inspiration to help turn your brand message into a powerful tool for growth. About Will: Will Yang is a content strategist and branding expert specializing in short-form video and destination marketing. As CEO of Differo Marketing, he has led campaigns for Tourism Nova Scotia, Halifax Shopping Centre, and Discover Halifax. Will empowers businesses to tell compelling, authentic stories—often using just a smartphone. Come have a laugh and up your brand storytelling skill with us!

Free

SNMA Summer School: Bad Data Is Worse Than No Data: Common Tracking Mistakes That Quietly Kill Sales

You’re making “data-backed” marketing decisions… but what if the data is wrong? In this tactical session we’re breaking down the most common data tracking mistakes that quietly kill sales— and how to fix them before your next campaign. From Google Analytics to UTM links to the best (and worst) ways to track leads and conversions, you’ll walk away knowing: What errors to look for, and how to spot them fast What a comprehensive data system looks like How to build a tracking system that supports real revenue— not just pretty reports About your host: Ally is a data-backed marketing consultant who helps entrepreneurs who don't have time (or money) to waste— take the guesswork out of marketing success. She teaches you to track your marketing and make data-backed decisions on where to invest your marketing efforts, so you can stop the trial-and-error, start focusing on what gets you results, and save time on what doesn't. Join us and get your marketing back on track!

Free

SNMA Summer School: The Undying Importance of Understanding the Customer Journey

Talitha is here to share how to build genuine, lasting relationships through customer insights. This session will dig into the evolving customer journey and share data-driven insights, real-world examples, and tools you can actually use to shape smarter, more human marketing strategies. About Talitha: Talitha McCloskey (she/her) is a relationship builder, advocate, and community enthusiast who channels her passion for connection into meaningful impact. As Co-Founder of RaiseHER Community and Strategic Consultant at Growclass, she empowers others to dream big and succeed. A proud board and committee member with organizations like the YWCA and Venture for Canada, Talitha also juggles roles as a freelance writer, partner to Mitch, and devoted mama to her sons. Rooted in a deep love for community and advocacy, Talitha is dedicated to creating spaces where everyone can thrive. She believes in the power of standing up and showing up for others, building a network of women united in mutual support and strength.

Free
Featured

Beyond the Surface: Fixing Real UX Problems

The PIER 1209 Marginal Road, Halifax, Nova Scotia, Canada Nova Scotia, Canada

This hands-on in-person workshop goes beyond surface-level UX fixes to solve real digital experience problems. Learn how organizational structure impacts user experience while gaining concrete evaluation tools to apply immediately. Through guided exercises with real examples, identify true user pain points, prioritize high-impact improvements, and align stakeholder needs with user goals. Leave with actionable methods for creating UX solutions that solve underlying problems rather than just addressing symptoms. Perfect for anyone involved in digital product decisions. Key Takeaways Understand why fixing UX requires a holistic approach that addresses organizational structure and design elements. Learn to identify when surface-level changes aren't enough. Learn practical diagnostic techniques to identify high-impact UX issues and develop a balanced improvement strategy that delivers immediate wins alongside meaningful long-term solutions. Create an actionable framework for aligning stakeholders across your organization and overcoming common barriers to implementing effective UX improvements. Your Presenter: Jamie Gerrard, Founder of 20/20 DIGITAL Jamie Gerrard, Founder of 20/20 Digital, helps organizations improve digital product and service experiences. With expertise in research, design, marketing, and operations, he tackles challenges from multiple angles in the travel and tourism, financial services, healthcare, and technology sectors while sharing knowledge through speaking and coaching.

Free – $40