Events from November 21 – December 3 › Webinar › – Digital Nova Scotia – Leading Digital Industry

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Introduction to Shopify for Small Businesses

This 1-hour webinar is designed to help small business owners kick-start their e-commerce journey with Shopify. If you are new to online selling or looking to have more information on Shopify, this session will walk you through the essential steps of setting up and managing a Shopify store, from selecting a theme to optimizing your store for growth and scalability. 1. Setting Up Your Shopify Store 2. Choose a Theme 3. Custom Design and Brand Guidelines 4. Shipping Setting 5. Order Management, Draft order 5. Creating Products and Collections 6. Page Creation and Navigation Setup 7. Shopify API and Third-Party Integrations 8. SEO and Meta Tags 9. Social Media Integration 10-Google Index 11. Domain and Store Settings 12. Working with an Agency / Add user By the end of this webinar, you will have a better understanding of how to set up and manage a Shopify store. We’ll be open to answering questions after the session to address any specific questions you may have. 3 key takeaways.. Comprehensive Store Setup: Attendees will gain a clear understanding of how to create a Shopify store from scratch, including domain setup, theme selection (free vs. paid), product management, and optimizing store navigation. Optimizing for Growth: Learn […]

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Stress-Free Content Creation: Leveraging AI to Create and Plan

260 Main St, Yarmouth, NS B5A 1C9 260 Main Street, Yarmouth, Yarmouth, Canada

Struggling to figure out what to post on social media? Join Ingrid Deon from word-craft for an interactive workshop where you’ll learn her easy-to-follow social media content planning system, enhanced with the power of AI. Find out how to create content pillars to stay organized and focused, and learn to use specialized ChatGPT prompts to generate dozens of engaging post ideas. Plus, map out your social media posts and schedule them in advance so you're never stuck wondering what to post next. 3 key takeaways.. Learn how to divide your social media content into 4 to 7 content pillars (themes) Use tailored ChatGPT prompts to generate dozens of post ideas under each content pillar. Master the process of scheduling social media posts in advance for stress-free content management. Meet your presenter.. Ingrid Deon is the Founder and CEO of word-craft, a social media marketing agency headquartered in Yarmouth. She and her team specialize in organic social media strategy, content creation and community management, and they work with clients such as Nestlé Canada, RBC Wealth Management and Fatso Peanut Butter.

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Mirror your Business: A Blueprint for creating a Digital Twin of an Organization (DTO)

This webinar explores the growing field of Digital Twin of an Organization (DTO) and how an established 8-step implementation methodology can help any organization enhance process understanding, optimize performance, reduce costs, and drive strategic improvements. It covers tips and techniques for: Identifying the right focus for your DTO model Analyzing current processes and data for maximum impact Designing and building a precise DTO model Validating results for actionable insights Leveraging the DTO for continuous improvement and future planning You'll also learn how to sustain DTO modeling to continually unlock the full potential of mirroring your business. 3 key takeaways.. Learn the steps to create a DTO, from modeling focus to building and validating your DTO for strategic insights. Discover how a DTO boosts process understanding, cuts costs, and drives continuous improvement. Understand how to maintain and evolve your DTO for ongoing insights and sustained benefits. Meet your presenter.. Mike Haley is President and Founder of Landmark Decisions Inc., a Nova Scotia based management consulting firm providing worldwide “Performance Alignment” facilitation, training, and implementation services. The prime focus of the company has been to supply guidance on the development of strategic, operational, and financial “Digital Twin of an Organization (DTO)” models […]