Events from September 26 – January 23, 2025 › Webinar › – Digital Nova Scotia – Leading Digital Industry

Workshop | Amazon 101. How does it work, and can it work for me?

Online

Thinking about selling your products on Amazon? We can help. Invest Nova Scotia, in partnership with the Atlantic Canada Opportunities Agency, is pleased to offer a workshop on how to set up your business on Amazon. The workshop will be hosted virtual via Zoom on Thursday, September 26, 2024, 9:00 am – 10:30 am, and is presented by e-commerce expert Don Thompson, Founder and CEO of Beacon Commerce, a verified Amazon Ads partner. Say good-bye to stress and time wasted struggling with the Amazon seller learning curve. You’ll understand if Amazon is right for your brand, the size of the market opportunities that await, and what’s required to set up your business on Amazon – the right way. This session is open to anyone that has thought about bringing their product to Amazon either themselves, through a distribution partner or selling directly to Amazon as a vendor. The following topics will be covered in this session: The growing dominance of Amazon and what it means to brands. How does Amazon work as a sales channel for my customers? How does my product get placed in front of customers? How do I stand out on the digital shelf? What investments is required to be on Amazon? What […]

Introduction to Shopify for Small Businesses

This 1-hour webinar is designed to help small business owners kick-start their e-commerce journey with Shopify. If you are new to online selling or looking to have more information on Shopify, this session will walk you through the essential steps of setting up and managing a Shopify store, from selecting a theme to optimizing your store for growth and scalability. 1. Setting Up Your Shopify Store 2. Choose a Theme 3. Custom Design and Brand Guidelines 4. Shipping Setting 5. Order Management, Draft order 5. Creating Products and Collections 6. Page Creation and Navigation Setup 7. Shopify API and Third-Party Integrations 8. SEO and Meta Tags 9. Social Media Integration 10-Google Index 11. Domain and Store Settings 12. Working with an Agency / Add user By the end of this webinar, you will have a better understanding of how to set up and manage a Shopify store. We’ll be open to answering questions after the session to address any specific questions you may have. 3 key takeaways.. Comprehensive Store Setup: Attendees will gain a clear understanding of how to create a Shopify store from scratch, including domain setup, theme selection (free vs. paid), product management, and optimizing store navigation. Optimizing for Growth: Learn […]