When should I start marketing my game? What can I do to get more wish lists? What is the airspeed velocity of an unladen swallow? This is the kind of question we PR and marketing people get all the time (well, maybe not the one about swallows). Nothing can guarantee success -- but there are a lot of ways to guarantee failure. One of them is not taking marketing seriously enough -- doing too little, too late. Another is thinking you cannot put a marketing strategy in place without lots of money. Let's chat about what marketing is really about: understanding your audience, finding the best ways to reach out to them, and having fun making them part of your story. Antonio Santo is the Founder and Director of Jaleo, a PR, marketing and consulting agency for indie games. After years of working as a journalist specialized in culture, technology, and video games, he decided to switch to the Dark Side of PR to sustain his bad habit of eating three times a day and paying the bills. Since then, he's worked with indie hits such as Gremlins, Inc., Battle Brothers, Dyson Sphere Program, and bigger games such as Mount […]

The past 18 months have been a uniquely challenging time for many Canadian business owners, and now is the right time to explore your options to find the way forward. This complimentary webinar will review key considerations when deciding what's next for your business: Invest and expand, Restore profitability or Plan your exit. Following an overview of the options in the plenary session, you will be directed to the breakout room of your choice for a 60-minute deep dive on one of 3 topics. REGISTER

Have you been creating top-notch, SEO-optimized content...but your site is still hearing crickets? First, let’s congratulate you on all the hard work you’ve put into SEO’ing the heck out of your site! You did your research and created stellar content you know dream customers will gobble up. You optimized your images. Updated your headings. Did everything in your power to get that ‘friggin Yoast SEO light to go green. You’ve put in the work that is leagues above your competition or peers. And yet, it’s been months, maybe even a YEAR, and after everything, there’s still not much to show for it. A few trickling page views but no REAL ROI. What the heck?!? Why isn’t it working? WELL— there’s this often overlooked piece of the SEO puzzle. Even though it’s the least technical aspect (and the most fun, in my opinion), everyone forgets that... REGISTER

7:00: Zoom opens -- 7:10 Opening Remarks 7:15 Presentation: Custom CSS with Andrew Comb Details TBD 8:00 Happiness Bar -- Share your screen to get help, feedback, learn something new, or help a buddy out. Chat and get to know fellow WordPress bloggers, designers, and developers. 9:00 Finish up -- **Those who register for the event on meetup.com ZOOM link will be emailed at 4 PM ADT the day of the event** See Less REGISTER

Entrevestor will launch its 2020 Atlantic Canada Startup Data report on June 25 at 12:00pm ADT with a virtual lunch-and-learn session hosted by Volta, via Zoom. Entrevestor’s data has become the benchmark for the Atlantic Canadian startup community in recent years. Each year, they tally up the total number of startups, and assess their employees, funding and revenue, providing a vivid picture of how the community has evolved. The highlights of the East Coast startup community in 2020 were spectacular and included: Verafin's landmark US$2.75 billion exit; CarbonCure and Sonrai Security both announcing major funding rounds; and strong hiring and revenue growth. Entrevestor will detail all the trends in their latest startup data presentation. REGISTER

Join BDO as we help you identify non-dilutive government incentive programs that support your future growth initiatives, yet allow you to maintain full ownership of your tech company. On July 15 at 1 p.m. EDT, learn about the updated incentives in the latest government budget, how to prepare and plan for financial support, and how to access the available funding opportunities. You will have a chance to participate in industry-specific break-out sessions designed for the life and health sciences, software and hardware, and agtech industries to learn how government incentives can be used for: Business expansion and capital expenditures Commercializing new and innovative technologies Entering new geographic markets Hiring and training employees Our BDO professionals will describe how to develop a funding roadmap that meets your business needs, objectives, and solutions. To sign up for Non-Dilutive Funding Through Government Incentives, click the ‘Join event’ red button. You will be prompted to sign up by creating a Hopin profile. If you’ve previously attended a Hopin event, you should already have a Hopin profile. So, click the ‘Already registered? Log In to access the event’ link at the top of the page and use your general Hopin login details to sign in […]