Events from June 13, 2023 – September 28, 2023 › DNS Events › – Page 8 – Digital Nova Scotia – Leading Digital Industry

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Lead Magnet Magic: Turn your underperforming lead magnet into the MVP it was meant to be

The PIER 1209 Marginal Rd, Halifax, Nova Scotia, Canada

What do you do when your lead magnet doesn’t seem to have much attraction power? Should you just abandon your hard work and move on? No way! Your opt-in just needs some thoughtful, purposeful TLC. This workshop covers effective landing pages, optimize email marketing campaigns, and develop techniques that convince your ideal audience to sign up. By the end, you'll have the confidence and knowledge to create a highly effective lead magnet, generating traffic and driving sales to your business or startup.   3 Key Takeaways What you need to communicate the true value of your lead magnet How to promote it across different marketing channels How to measure results in a simple but effective way aligned with your goals

An Illustrated Future : The New Magical Era of Branding your Business

Online

“Your business needs to use illustration.” “Hmm, I don’t know about that—why would you think that?” “Because illustration, at its core, is the ability to create something out of nothing. That’s magic! And who doesn’t want their brand to feel like they’re the magical ones compared to their competitors who are floating in a sea of sameness.” –Illustration as a visual medium is the ability to create something out of nothing. It can be expressed in any number of ways, from editorializing a blog post—to a technical rendering of a product—to your brand story posted on social media. It can be anything! And more importantly, it can be 100% customized to express what your company does so well and what it can do to build a better future. So the big question is—why is illustration not as popular of a visual tool compared to options like photography, stock imagery or user generated content? ‘Illustration’ has a reputation that is often described as juvenile, cartoony or receives the oh-so-familiar reception of, “it’s just not part of our brand”. It can be! With a confluence of creativity and courage, it can be something much, much more than its historical reputation. It’s time […]

Barriers & challenges facing the 2SLGBTQ+ community in the tech industry

Nova Scotia, Canada

Creating an open and inclusive work environment that attracts and retains diverse talent has never been more essential to remain competitive. 2SLGBTQ+ people working in markets across Canada experience various workplace cultures and barriers to inclusion unique to this population. Despite progress toward wholly inclusive and diverse workplace environments, more must be done regarding stigmatization, higher risk of harassment, intersectionality, and lack of visibility, especially for Transgender and Gender Non-Conforming (TGNC) people. This webinar aims to increase awareness and understanding of the challenges and barriers facing members of the 2SLGBTQ+ communities in the workplace and to provide practical steps for creating more inclusive and supportive work environments. 3 Key Takeaways.. The term 'Pride' represents a way of embracing one's identity, turning away from shame, and honoring diversity. Many individuals who experience discrimination based on their sexual orientation, race, religion, or ethnicity are forced to mask their true selves on a daily basis. This can drain their energy and limit their potential in the workplace. Allyship is crucial. This means engaging with local communities and taking action, such as normalizing the use of pronouns at work, offering gender-affirming healthcare benefits, and reviewing policies to ensure they're inclusive for everyone.  Meet your […]

DNS July Member Mixer @ Hanatech

1423 Fall River Rd, Fall River, NS B2T 1J1 1423 Fall River Rd, Fall River, NS, Halifax, Nova Scotia, Canada

Join Digital Nova Scotia and Hanatech on July 27th for our FREE in-person Member Mixer! Come and meet DNS members new and old, we also invite those curious about what it’s like to be a DNS member to attend and learn more! Please note, space is limited please register to confirm your attendance AGENDA 5:00pm Reception & Registration 6:00pm Opening Remarks & Guest Speaker 6:30pm Give out door prizes & Closing remarks

ReImagining Software Implementation in the Age of SaaS

Nova Scotia, Canada

Software as a service (SaaS) -based solutions are being widely adopted in organizations of all sizes because of their perceived faster time to value,  and lower cost of entry. This trend which started in the early 2000s was accelerated by the Covid-19 pandemic and has continued to grow. According to Gartner, subscription-based software has been the key driver of the global software licensing economy over the last decade. Big names like Salesforce, Workday , and ServiceNow have only ever been SaaS.  Large traditional software vendors like Microsoft and SAP are moving to SaaS more and more for their new product offerings. To intelligently support successful SaaS Solution deployment for organizations and continually deliver value to stakeholders. Analysis practitioners need to reimagine their work approaches, activities, and deliverables different from the traditional approaches used to support on-prem deployments. Learning Objectives Key concepts and terminologies in cloud computing and SaaS SaaS vs traditional Implementation approach Key deliverables and activities Best practices and pitfalls to avoid 3 Key Takeaways  Understand the difference between cloud based solution and on-prem solution implementations Framework for Successful SaaS solution implementation Best practices and other consideration to set the delivery team up for success Meet your Presenter... Oge has […]

Talking Tech: The AI Advantage

Nova Scotia, Canada

Let’s talk about how to leverage Artificial Intelligence in the daily operations of our businesses Join Digital Nova Scotia as we discuss the AI technology being developed and available for business management. Our panelists will look at how to streamline day to day tasks and look ahead at what this could mean for the future of business operations. Objectives:  To touch on some of the AI software currently available, and being developed that automate/streamline business operation functions. To explain how these technologies impact the management of people and business as a whole. To look ahead at the technologies that can be built on top of what currently exists and predict what that could mean for businesses in the future. Meet Our Panelists: Christian Blouin Matt Steinberg Michael MacMillan John Cody  

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Scrum – How can it help me and my team deliver our products successfully

Nova Scotia, Canada

Learn what Scrum is and information on the upcoming DNS Next Level Skills Scrum Workshop In this one-hour online session, we will discuss what Scrum is and how your team can use it to get better results in team interaction and product delivery. Learn why more and more organizations are implementing Scrum, which is an Agile framework. Based on small teams and short iterations, Scrum gives a framework for achieving customer satisfaction, higher team morale and improved return on investment. We will give details on the Scrum Workshop given by DNS. 3 Takeaways Learn what is Scrum and how can it improve product delivery Get tips on beginning Scrum implementation in your organization Learn about the Scrum Workshop being given by DNS Meet Your Presenter.. Brenda Fay is an experienced Scrum and Agile trainer. Her experience in the information technology field gives her insight into how Scrum and Agile help teams work better together.  Brenda has the Certified Scrum Master (CSM), Agile Certified Practitioner from the Project Management Institute (PMI-ACP), and Project Management Professional (PMP) certifications.  Brenda is President of BrenDaniel Productions Corp., whose personnel have worked worldwide in project management and agile training and consulting support.

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A presentation on presentations

Talking to other people is exhausting. Seeing yourself on a screen through every umm and uhh makes it excruciating. The greatest ideas, innovations, data, and initiatives can die before you even reach your “Questions” slide. If you are still processing traumas from being called to the front of the class, let this be part of your healing journey. This webinar, a presentation on presentations will help you enjoy the process of presenting, and get what you want out of your audience. 3 Takeaways 1. What the best format for presenting information to people 2. How you can ensure people stay engaged throughout your presentation 3. How to best deliver a presentation in a virtual space Meet your presenter.. Sam Archibald As the creative director, he brings a perspective from working as an art director, graphic designer and UX/UI designer with over 14 years of experience. Working with the provincial liquor board on their responsible consumption campaigns he knows how to craft a nuanced and persuasive message. Sam is also a director of Pride in Advertising & Marketing, a non-profit that promotes and celebrates LGBTQ+ people in the marketing and advertising world.

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Marketing at a Distance with the Rangefinder from Kelford Inc

The PIER 1209 Marginal Rd, Halifax, Nova Scotia, Canada

Have you asked, with increasing frustration, “But where should I focus my marketing?” Or even more specifically, “Where do I post?! Facebook? TikTok? LinkedIn? Threads?!” There’s no single satisfying answer that works every time for everyone (hence the frustration you may be feeling). But there is a single, satisfying process you can follow to find the right answer for your business. In this workshop we’ll take you through Kelford Inc.’s Marketing Rangefinder process, so you can get that answer. Using our framework we’ll explore the four distances—Far, Close, Here, and Connected—at which all potential customers can be found. We’ll work through how to identify, at each distance, what they need, what you should say to them next, and how to know if it’s working before you overinvest or run out of patience. Find your best customers and know exactly what to say to them to bring them closer to you, closer to a purchase, and closer to your brand. 3 Key Takeaways  A framework to help you understand where your best customers are A process for knowing what to say, and when, to reach them A tool for creating marketing messages that bring customers closer to your business Meet your […]

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AI for Small Business’s – A Hitchhiker’s Guide To ChatGPT

Online

Unlocking Digital Potential: From Basics to Business Brilliance Discover the transformative power of ChatGPT for your business! In this 1-hour webinar, delve into the basics of ChatGPT and explore its potential as a game-changer for small enterprises in Atlantic Canada. Learn how this AI tool can automate customer interactions, streamline operations, and offer unparalleled insights. Whether you're tech-savvy or just starting, this session will equip you with the knowledge to integrate ChatGPT seamlessly. Boost efficiency and scale smarter with AI 3 Takeaways from this Event:  In this 1 hour webinar, we seek to answer the (3) core questions that we have observed Small Businesses having with respect to Language-based AI Tools: 1. What really IS this AI Language Model thing?!         a. What does it do?!         b. How does it (basically) work?         c. Where does it get all of this information?!         d. What does this mean for JOBS?! 2. What it can do: Identifying some of the critical tasks ChatGPT (LLM’s) can increase efficiencies for within smaller organizations. 3. Where do I start: How do I begin to train and interact with ChatGPT and language […]