Past Events from February 26, 2021 – April 13, 2021 › DNS Events › – Page 7 – Digital Nova Scotia – Leading Digital Industry

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Extending the Conversation: Creating Content with Podcasting

There’s a lot of fuss around podcasts. Sure, it was the fastest growing medium in 2020 but before you produce and distribute, hit pause. A podcast is a source for so much natural content, that it can fill up the most aggressive of content calendars. In this webinar, Jon and Rhys from Podstarter.io will share tips learned in the field, on how to distribute podcast content, build an audience across digital and social channels, and how to create micro content to reach any audience. Register               About Podstarter Every podcast starts somewhere. Building a podcast from scratch can be daunting, and breaking through to a new audience is difficult. If you have a voice, an idea or an expertise, Podstarter will help you build a podcast and a platform to share it. Podstarter brings years of experience in production, design and technology to help you fill in the gaps and ensure your podcast aligns with your key objectives. Whether you're taking your first step or you're already running at full speed, Podstarter can help! About Jon Burns Co-Founder & Producer at Podstarter Jon connects people and companies with their audience. It sounds simple, and […]

Social At Home: Grow

The conference that keeps Canadian digital marketers and communications professionals ahead of the trends and at the top of their game... is moving online. After two incredibly successful online conference in June and October 2020, SocialAtHome returns for our third online event! This will be your opportunity to ensure your company’s digital voice is ready for whatever 2021 might bring. It's time we look forward. Let's do it together. Tap into your audiences, dig into your analytics, and push beyond your comfort zone to power your strategies, up your tactical game, and deliver results. For the past five years, SocialWest, SocialEast and SocialCentral have brought thousands of people together, and with SocialAtHome Summit, we’ll be continuing to offer unprecedented opportunities for networking and professional development, just from the safety of your home. Digital Nova Scotia members receive 50% off tickets! Please contact brianna@digitalnovascotia.com for more details Register

Find Your Ideal Customers Online

The internet is a big, noisy place. It’s impossible to be everywhere and do “all the things” – you’ll burn out. If you want to succeed online, you must get focused. Join Tourism Nova Scotia and Digital Nova Scotia for a webinar with Katelyn Bourgoin, CEO of Customer Camp, for a 1-hour crash course where you’ll learn how to find your ideal customers online. This webinar will cover: How to discover where your ideal customers are already gathering How customers search for experiences and products like yours How to market to those customers Register

Next Level Skills Program – Agile Information Session

Interested in learning more about the Next Level Skills PMI Agile Certified Practitioner program? Join your instructor, Brenda Fay who will provide an overview of Agile and Scrum, determine your eligibility for the program, and explore funding opportunities. Why should you become an Agile Certified Practitioner? The numbers speak for themselves, 97% of organizations now practice agile development! Organizations cited benefits of adopting agile include the ability to: manage changing priorities, keep projects visible, align the business and IT initiatives, and improve team morale. Due to the eligibility of the Next Level Skills Programs, this information session is available to DNS members only. Register

Online Marketing – Going Beyond Social Media

Join Tourism Nova Scotia and Digital Nova Scotia for a webinar presented by Alison Knott, Founder of Alison K Consulting, exploring opportunities to market your business online and get the results you want. Alison will share strategies that go beyond social media promotion to bring traffic to your website, generate leads, and close the sale. The webinar will cover the following topics: The importance of marketing your business across multiple channels What online marketing channels are out there, and which ones are right for your business Examples of ways to market your business online with low cost/set-up time Register

The ScaleUp Journey

Panel Discussion & Networking Event From Startup to Scaleup – Join Digital Nova Scotia and BDC for a virtual event to share, discuss and learn insights from the journeys of some of Nova Scotia’s successful scaleups. This event will be followed by an opportunity to make connections with an online networking session. Panel Moderator: Michael Oldfield, Senior Account Manager, Technology Group, BDC Panelists: Emily Smits, Chief Operating Officer of Modest Tree Brent Townsend, Vice President, Business Development (North America) of Medusa Medical Technologies Jon McGinley, Senior Partner of CloudKettle Panel discussion topics: Scale-up journeys, learnings and discoveries Agenda: 3:30 - 4:30 PM: Opening remarks, panel discussion and Q&A 4:30 PM: Networking Register

The Right Fit: Identify Your Most Profitable Customers

If business leaders want to rapidly respond to market changes and grow faster, then they must understand their audience. "Who are your "best-fit’ customers?” And, “What really makes them tick, click, and buy?” If you can't answer these questions... you’re in trouble. Join Katelyn Bourgoin for a 3-hour interactive workshop. During this hands-on workshop, you'll complete exercises to help you to zero-in on your ideal customers and create an actionable customer persona to guide your marketing efforts. Who Should Attend Business leaders who "wear many hats" including leading innovation, marketing and strategy Marketers who want to work smarter and convert more leads Salespeople who need more prospects to bite so they can reel them in Meet Your Instructor Katelyn Bourgoin is a 3X founder turned growth strategist and trainer. Named as an influencer by Forbes, Katelyn's past clients include tech startups, small businesses, and Fortune 500 companies like Target and Holiday Inn. Today Katelyn helps frustrated marketers and product teams figure out what triggers their *right fit* customers to buy. When companies know who their best customers are and what those customers really want, it becomes much easier to create awesome products and sell more of them. The result? More […]

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Spring Clean Your Online Presence

Many of us use the springtime as a reminder to tidy our homes and get organized – it’s time to do the same for your business’ online presence! Join Tourism Nova Scotia and Digital Nova Scotia for an encore webinar, originally presented in Spring 2020 by Alison Knott, Founder of Alison K Consulting on getting your online presence in order. There’s plenty of small, easy steps that can have a big impact in the digital realm. Alison Knott will provide you with a clear understanding of which tactics are best for your business and how to take immediate action. The tactics reviewed in this webinar are: Google My Business Google Analytics Newsletters Social Media Automation Website Auditing Register

Fostering a More Diverse and Inclusive Workforce

Elite business cultures thrive when all employees feel respected, included, and a sense of belonging. Creating a more inclusive organization increases productivity, retention, performance, and attracts a stronger and more diverse talent pool. Why now? Your future organization depends on it. Join Veronica Utton and David Osborne of Predictive Success and begin the journey towards building an inclusive, safe culture of belonging.   Veronica Utton, Managing Director & Facilitator of Predictive Success Veronica is a seasoned talent management professional who is a specialist in Diversity and Inclusions. Her clients rave about how Veronica is able to instill others to change their behaviours towards a more diverse and inclusive workplace. Veronica is a former VP HR for UNICEF Canada where she led a team to dramatic success creating a diverse and inclusive workplace way ahead of her time. Veronica is also a former Professor at Seneca College where she taught Human Resources for several years to emerging leaders. Veronica is known to be a challenger of the status quo, with an ability to influence and create practices that are people-centric—to ultimately foster and celebrate diverse and inclusive workplaces. David Osborne, Vice President of Predictive Success David W. Osborne is the Vice […]

Creating Content to Engage Customers on Social Media

Join Tourism Nova Scotia, Digital Nova Scotia and Ingrid Deon, owner of word-craft, for an interactive session on creating engaging content for your social media channels. Ingrid will share some simple tips to get you started writing content for Instagram, Facebook, LinkedIn and Twitter. This webinar is relevant to tourism businesses and organizations interested in engaging more with their loyal customers and learning how to curate content to expand their reach to new customers. Learn how to create a content plan that will help guide you on when, where and what to post. Tourism Nova Scotia is offering a Spring Tune-up series of webinars each week in April with a lineup of fantastic presenters who will help you freshen up your business and get ready for the peak tourism season. Register

Setup for Success: Improving Pathways for Talent Retention

Digital Nova Scotia and Saint Mary's University are extending an invitation to professionals working in the tech sector for a roundtable discussion on our joint research initiative, Setup for Success. As part of this ongoing research project, we recently conducted an industry survey to learn more about current onboarding practices within the tech sector and will be presenting our findings during this virtual roundtable. By joining us for this discussion, you will be helping to validate our research on the current onboarding practices in the tech sector and shaping and directing the creation of a future tool that will support the development of onboarding programs in the industry. We hope to see you there! Who should attend? This roundtable is designed for professionals currently working in the tech sector who have experience being onboarded but do not make hiring decisions or onboard new team members in their current role. Register