Discover the art of crafting a personal brand that stands out and resonates. Learn how to align your values, skills, and image to create a cohesive identity that builds trust and loyalty. This session will guide you in defining your unique value, communicating effectively, and connecting emotionally with your audience. Turn customers into advocates by making them love what you stand for. Perfect for professionals and entrepreneurs aiming to elevate their influence. 3 key takeaways: Craft Your Unique Value Proposition Build Emotional Connections Maintain Brand Consistency Meet your presenter: Marc Zirka CEO of Strategy Up An experienced strategist and entrepreneur in the business field focusing on technology and ICT as an enabler to any vertical.  Marc has been running his own consulting firm Strategy Up, which he established in 2014. Strategy Up is 100% Canadian company based in Halifax (Nova Scotia), where he is advising and assisting Small and Medium Enterprises (SME’s) and startup companies to become successful.