We hear a lot about Big Data, Data Science, Data Analytics and Artificial Intelligence in the news. Join the Acadia Institute for Data Analytics, who will clarify these terms and provide a sense of the Data Analytics process for business owners, managers and other professionals who may be considering related projects. The talk will provide an overview of Data Science, Data Analytics and Big Data. We will explore the relationship between Data Analytics and Business Intelligence with an emphasis on required resources and best practices for success. Along the way you will learn the basics about Data Warehousing, Data Engineering, and Data Visualization and gain a sense of how Data Mining methods and Machine Learning technology work to develop predictive models. We conclude with end with an examination of current trends in Data Analytics and key considerations and best practices for getting started in Data Analytics.

You’ve likely heard much talk around the tech talent crunch and how many companies are struggling to find developers. Finding good talent can indeed be challenging, but the important question here is how narrow is your search? Are you looking beyond your local markets? In this webinar, VanHack will be joined by two Nova Scotia entrepreneurs and will tell you how they’ve worked together to build a more international hiring strategy.

Through an interactive presentation, Sam Archibald from Shortstop will walk through the latest research on the need for creativity in your business from marketing to operations. For even the most uncreative among us, this session will help show you how creativity actually works and what you can do to be more creative in whatever job description you have.

This workshop is back by popular demand! Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. Digital Nova Scotia members get 10$ off their registration! Registration is limited and will only be held for 15 minutes. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Note, this webinar is a two-part series taking place September 28th and October 5th. When you register you will automatically be registered for the second session.

This webinar is for anyone who wants to learn what SEO is, how it works, and tips for getting started. Learn at a comfortable pace and leave feeling confident in applying the key concepts presented in the webinar.  

Every design decision we make has the potential to include or exclude someone. In this webinar, you will learn the basics of an informed approach to problem-solving that starts with people and ends with a solution for helping you design better digital products. During this webinar you will: Learn about context building to help inform your digital product strategy and design Get tips for weaving in key takeaways from this webinar into your current workflow Learn from real-world use cases

This workshop is back by popular demand! Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. Digital Nova Scotia members get 10$ off their registration! Registration is limited and will only be held for 15 minutes. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Note, this webinar is a two-part series taking place September 28th and October 5th. When you register you will automatically be registered for the second session.

Join Digital Nova Scotia and Strategy Up in this FREE webinar all about the importance of the Business Plan and learn how to write a good one. During this session you will learn why it is imperative for any business owner to write a business plan. We will also talk about what are the key components of a good business plan and you will recieve a blueprint which you can use for your own business.

This presentation will focus on ensuring that businesses are maximizing their efforts on social media to enable their ideal clientele to find them. This involves utilizing all features on various platforms, location tagging, and hashtag strategy.