Marketing experts have found a connection between the search volume of your brand and brand market share. Peter Woodward will be sharing some of these findings and discussing what it means to use this measurement to help monitor and improve your brand.

Entrepreneurs are always looking for new tools to help them communicate effectively – enter Canva. If you’ve dabbled or never opened Canva before this workshop can help you quickly design everything from social posts to postcards. In this class, we’ll explore 3 basic graphic design concepts and complete a click-along-with-me exercise in the workshop using a template. Limited to 12 participants!

We are at an inflection point of incredible opportunity, and leaders need a workforce that is engaged and motivated, making progress. But what has worked in the past will not work now. With 72% of employees reporting feeling disengaged, and people reflecting on how work should fit them, a new approach is needed to shape a working environment that is creative, collaborative, and productive. Leaders that are unable to evolve and adapt, will likely lose their top talent and struggle to compete against organizations who have the toolkit to effectively respond to the 5 External Shifts… The WorkInsights program provides a framework for the shifts needed to lead effectively and provide the working environment most effective to attract and retain talent and gain their best contribution. Harvard Business School shows 60% of the results of an organization are attributed to the one senior leader – a significant responsibility if you are that leader - the question is, are you ready?

Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Digital Nova Scotia members get 10$ off their registration! Registration is limited. Note, this webinar is a two-part series taking place July 12th and July 26th. When you register you will automatically be registered for the second session.

You’ve dabbled, you’ve created, and you want to take it to the next level. Design in Canva with no templates! In addition to learning 3 intermediate graphic design concepts, we’ll create a social media post without a template. This is an advanced class and is best after some time in Canva. Limited to 12 participants!

In this webinar, we’ll dive deep into how to generate consistent leads into your business using social media in this new era of digital marketing. That means no more crossing your fingers and posting 24/7 on social hoping that your organic marketing will gain traction. We’ll cover how the digital marketing world has changed and what you need to do if you want to speed up your growth (and it’s actually much easier than what you’re doing now).

Understanding how to leverage succession planning for your team can make sure that your business has the talent it requires to continue to scale. This webinar will help leaders understand the importance of succession planning and develop the next steps to implement within their organization. After this webinar you will: Have clear understanding of what succession planning is and how it impacts talent and company growth Know how to assess and develop your team for business growth and vision alignment Understand the first steps to developing a succession plan within your organization

Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Note, this webinar is a two-part series. Please make sure to also register for the first session here!

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. During this webinar, you will: Learn about inbound marketing techniques Develop an understanding of core tactics of inbound marketing Advance your skills as an inbound marketer