Past Events from September 4, 2019 – August 15, 2025 › DNS Events › – Page 2 – Digital Nova Scotia – Leading Digital Industry

Hiring Strategies

As a small business owner, knowing when to hire, how to hire and who to hire can be a complicated and time-consuming affair. With so much to take into consideration, where do you start (or when for that matter)? With 1000s of successfully completed searches under their belts, Shardeigh McGillivray and Nick Misener from the Venor recruitment team will walk you through the end-to-end hiring process providing tactical tips and recruitment strategies that you can adapt for your own growing business. Following this webinar we'll cover the following: Knowing when to hire Turning down work New potential revenue streams/service offerings Stagnant growth Quality of service delivery is affected Burnout How to get applicants Where to post your job ad and why How to write a job ad/how to market the position How to get applicants to apply How to select the right candidate Interviewing techniques Hire for values and skills References Case study Taking a chance / Trust your gut Onboarding Invest in new computer and phone Schedule one-on-ones with team members for introductions Orientation plan Set up with a mentor (if possible) Register

Capturing Great Photos with a Smartphone

Get expert advice from Dave Culligan, Founder and CEO, threesixfive Media Inc. to capture great photos with a smartphone to market your tourism business. Dave will discuss best practices for planning, shooting, editing, and post-producing photo content by using smart phones and free (or low cost) software and tools. Learn how to capture and create world-class marketing content while keeping things simple and staying within budget. Learn Dave's own story of starting on iphone See samples of Dave's iphone photography Hear tips for capturing quality photos as well as editing and post-processing Learn strategies for how to capture photos for multiple platforms Get examples of software and tools Register

Virtual Game Gen 2021

During this four-evening, game building event, youth will come together to learn and put their video game building skills to the test. Are you a youth between the ages of 13 - 25 that has an interest in video game design and building? If the answer is yes then maybe Gamegen is the opportunity you have been waiting for. This event has very limited slots so be sure to save your virtual seat now. When registering you will be asked to join one of the two educational categories, junior/senior high or post secondary. Throughout this four evening event, you will learn the skills necessary to develop, create, and pitch a videogame of your own creation. You will receive helpful tips and information from industry experts virtually from across Nova Scotia. No team? No problem! We welcome both teams and individuals to participate. We will do our best to help you find a team. If you have a group we do ask that each member of your group register separately. How will this work?: May 11 - 13, 2021 from 4:00pm - 6:00pm ADT you will virtually join a session where we will have an industry expert present on a topic […]

Selling in the Modern Era

Sales and business development have changed. As ICT organizations, many of the strategies used to develop new businesses have been altered as a result of the pandemic. To stay relevant, we must find new ways to adapt. How has your sales process shifted in the last year? Are you concerned you may be falling behind? Join the Sandler Training team for an interactive 90-minute virtual training workshop – “Selling in the Modern Era”. Trainers, Eric Fry and Curtis Hamilton will review how to prepare you and your business for a new way of engaging your accounts and prospects…and how to avoid 5 common mistakes made by most sales professionals when selling virtually. Register   Meet Your Trainers Eric Fry, President and Owner of Sandler Training Maritimes. Previously he worked for organizations including Xerox, Staples and ABM Integrated Solutions in a variety of Sales and Leadership roles throughout his career. A native of Sydney, NS, Eric holds a Bachelor of Commerce degree from Saint Mary's University and has completed a variety of executive development programs involving Six Sigma quality management, problem-solving, change management, high-performance work teams, and IT applications. Eric is a Board Member for Entrepreneurs Organization and has also held […]

Inbound Marketing Fundamentals

A Hubspot Academy-created presentation delivered by Melanie Taljaard, a Hubspot Agency Partner and Hubspot Certified Trainer. This interactive session will provide a solid understanding of inbound fundamentals. Attendees will learn how their marketing can adapt and evolve to match buying behaviors. Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this session, you’ll be well on your way to having a solid understanding of how to create marketing tactics that match your buyer’s behaviors, meeting them where they are at in the buying cycle. Who is this for? Inbound Professionals Marketers You do not need to be a Hubspot user to participate. Content will be relevant to non-Hubspot users. What you'll learn: Learn about inbound marketing techniques Develop understanding of core tactics of inbound marketing Advance your skills as an inbound marketer Presenter details Melanie Taljaard is the owner and principal marketer at More in Store Marketing Solutions. She has been working as a marketing professional for more than 20 years, helping motivated business leaders in the service sector. Being the first Hubspot provider in Halifax, NS, Melanie has grown her business and dedicated her expertise […]

Next Level Skills Program – Amazon Web Services Information Session

Interested in learning more about the Next Level Skills Amazon Web Services (AWS) program? Join your instructor, William Pispico, who will provide an overview of this course, determine your eligibility for the program, and explore funding opportunities. Program Details With the advance of technology and the need for businesses to adapt quickly to changing market conditions, cloud computing is one of the most in-demand skills for IT professionals. Businesses that embrace and adopt cloud platforms such as AWS can respond to change faster and more efficiently. Cloud platforms enable them to build and deploy scalable and cost-effective solutions in a shorter period of time compared to traditional self-owned and self-managed hardware. This Amazon Web Services (AWS) training program is divided into 11 remote sessions, each with a duration of 2 hours. The sessions will be delivered weekly over the course of 6 weeks on Tuesdays and Thursdays from 9:30 am - 11:30 am. The objective of this training is to provide a strong base of knowledge about the core AWS services, learning how each service interconnects with other services in the AWS Cloud ecosystem. All sessions are 100% hands-on, enabling students to learn how to provision required resources to build […]

Essential Branding for NEW Entrepreneurs

Every company, large or small, has the same challenge- communication. Companies need to communicate with their potential customers, peers and partners. Branding is visual communication. Most people underestimate the amount of time/effort/$ that it takes to get a brand off the ground. I'll walk you through what key decisions you need to make- and stick with- when you start your company so you can take advantage of any brand opportunity that comes your way. About the Presenter Amy Harrison has been a graphic designer for 18+ years. She wants to empower small business owners so that they can maximize their brand recognition. She offers full-service graphic design that includes all files for future projects, text editing and honest advice. She lives in Dartmouth, Nova Scotia with her husband and their chocolate lab Rocky. REGISTER

Silver Economy Summit 2021

The Silver Economy Summit will showcase the contributions of older adults in our province and the positive social and economic impact of their work. The Summit will help older adults to gain an understanding the trends, needs and interests of an aging demographic and highlight the opportunities within this growing population. If you are interested in finding your "Why", or how older adults in our province are making social and economic impacts - this conference is for you. If you are working full or part-time, or looking for opportunities to connect to your community to volunteer, start a business, or retire with a purpose - this conference is for you. If you are interested in learning more about the opportunities and possibilities for older adults, and participating in the conversation - this conference is for you. There is no registration cost for this virtual event. Register

Where does change begin? – An introduction to the Gender Diversity Playbook

Join Digital Nova Scotia as we partner with two co-authors of the Gender Diversity Pledge for a virtual event where they will discuss why gender diversity is important, what the digital industry looks like today, why the Gender Diversity Pledge was created, and how companies can take action and begin to make meaningful changes within their organization today, followed by a panel discussion and Q&A. Meet Your Instructors Sarah Murphy Sarah Murphy is an entrepreneur and one of the creators and co-host of the Rival & Queen Podcast. She previously had a VC-backed tech company, and most recently co-authored the Gender Diversity Pledge: a playbook for tech companies on how to build a diverse company. Maddie Coombes As a Chartered Professionals in Human Resources (CPHR) candidate, and co-author of the Gender Diversity Pledge, Maddie is committed to building diverse, inclusive, and innovative companies by paving the way for positive change in equal opportunity employment. Maddie is the Human Resources Manager at Sequence Bio, a Newfoundland and Labrador biotechnology company studying our province’s unique genetic makeup to discover better, safer medicines and improve how we treat and prevent diseases. Register

SEO Brunch

Join us for SEO Brunch the last Monday of every month. Learn valuable SEO tips & share knowledge with a group of like-minded individuals. SEO Brunch | Event Schedule 12:30-1:00: 10-Minute SEO Audit (TBA) 1:00-1:30: Guest Talk (TBA) 1:30-2:00: Q&A Period What is SEO Brunch? SEO Brunch is a meet-up of people who are interested in Search Engine Optimization. The community varies from professionals who have worked in the space for a long time to those new to the industry. Some regular attendees include: seasoned SEO professionals affiliate marketers who generate a large portion of their traffic and sales from organic search new-to-the-industry marketers tasked with improving their companies organic visibility business owners that want to improve traffic to their website professionals with other marketing specialties who want to align their approach to SEO those that are always curious and want to learn Webinar Details Our event will be hosted on Zoom which can be used (for free) in-browser as well as through their downloadable app. Anybody interested in joining needs to get their free ticket here & we will then send you the link to our Zoom webinar. Please join us & ask lots of questions! Powered by: Digital […]

Setting Your Service Business Apart – Charging Profitable Prices with Marketing Strategy

When we get stuck selling our hours instead of our ideas, it can be difficult to charge profitable prices. And when clients make decisions based on price alone, owners of service businesses can struggle to create a margin of profit—or space to breathe—in their company. In this webinar, Joel Kelly of The Family Knife Marketing Consultancy will show the owners of service businesses how to set their company apart from the pack and attract motivated customers and clients who are happy to pay profitable prices. Joel Kelly, Principal, The Family Knife Joel focuses all his energy on strategy, helping business owners make marketing decisions that will get them closer to what they truly want. He aspires to be a living marketing history book, with a focus on our industry’s evolution, and the important lessons learned along the way. And he strives to find the right reference, anecdote or illustration for every business situation. His background in marketing, copywriting, crisis management, and leadership helps his clients create marketing strategies that work and teams that succeed. Register

Writing Website Content that Resonates

If your website has been on a hiatus during the pandemic, now is the time to bring it back to life and change up your content. However, the world today is very different from the one we knew, so it's important to remember: “this isn't business as usual”. Great content makes a better website, it also improves your site’s SEO rankings, which can have a very positive impact on your business. It’s important to do it right. In this webinar, Maria McGowan from Sociable Media will look at what makes great content, how to write for your audience and ways to improve your website to make a better user experience. Here’s what you’ll learn in this workshop: - How to write for a new normal: decide what content will be interesting for the reader and also reflects your brand story - Edit and proofread like a pro: transform your writing into content that is easy to read and add the details that help someone choose you over a competitor - Visuals are everything: say it with video and photos in a meaningful and emotional way - How to optimize your web pages for Search Engine Optimization (content that addresses what […]