You know social media is a must-have. But creating content is hard. Could you automate it somehow? In this workshop, we'll leverage Python and ChatGPT's AI brilliance to create engaging and effective social media posts. We'll take your raw marketing materials and use Python and ChatGPT APIs to craft an Excel spreadsheet full of schedule-ready posts. Geared for marketing managers, small business owners, and those eager to leverage code and AI to enhance their digital footprint. Workshop Takeaways: OpenAI API usage (using ChatGPT in code) Basic Python usage Creating a Python application that automates a task (social media marketing) Meet your presenter... Elias is the author of Memorable, Profitable, Virtual: How to Run Virtual Conferences, Conventions, and Trade Shows That Create Meaning, Value, and Lasting Connections. A pioneer of digital events, Puurunen has charted the essential must-haves and must-nots for successful virtual events. Find out more at tractusevents.com.

Neurodiversity is an umbrella term that includes Autism, ADHD, Learning Disabilities, and co-occurring mental health challenges. Individuals with neurodivergent brains may not think or behave in a ‘typical’ fashion. Yet, these differences are to be valued and accepted as an aspect of diversity rather than as abnormal or problematic. In this workshop, we will explore the strengths that neurodivergent employees can bring to your teams, how to identify the challenges they may face, and how you can accommodate their learning differences. From this workshop, you'll learn: Understanding of what neurodiversity is and how it impacts employment; Identify key areas where neurodivergent employees struggle and; Identify Accommodations for each subset of their struggle. Meet your facilitator: Keith Gelhorn, Founder & Chief Empowerment Officer, ADDvocacy ADDvocacy was started in 2012 as a social enterprise focused on supporting neurodivergent youth and adults navigating their transition to post-secondary, the workplace and/or entrepreneurship. We also facilitate peer-led professional development training for employers and educators on creating neuro-inclusive workplaces and classrooms.  

Strategic planning is a critical, but often flawed process for many companies – especially those in high-growth mode. This workshop will dissect some common pitfalls that leaders make during their strategic planning process and how to avoid them. We’ll take a kaleidoscope view of varying stakeholder perspectives on the strategic planning process and examine techniques and considerations for how to encompass those perspectives to maximize the effectiveness and buy-in of your strategic plan. In this workshop, you'll learn: Become aware of common pitfalls to avoid in the strategic planning process; How to take a multi-stakeholder approach to strategic planning to ensure success and buy-in and; Communication strategies to support organizational understanding and adoption of your strategic plan. Meet your facilitator: Mary Jane (MJ) Leslie, Founder & Principal Consultant, Chapter 3 Ltd.  MJ is the owner of Chapter 3 Ltd., a consulting company that specializes in helping start-up companies and small businesses overcome obstacles and achieve growth objectives. With a background in communications and a career spent building start-up companies, MJ works with clients to identify gaps and improve business operations within marketing, client care, sales operations, and communications.

Explore the significant impact of UX on customer and employee satisfaction, brand perception, and overall business success while emphasizing the importance of adapting UX strategies for diverse global markets and how to avoid common mistakes in UX strategy. Key Takeaways: How UX impacts customer and employee satisfaction, brand perception, and business success; Adapting UX strategies to cater to diverse global markets and how to avoid common UX strategy mistakes; Exploration of how emerging technologies are shaping the future of UX. Meet your Presenter... Jamie, the founder of 20/20 Digital, is a Principal Consultant with over 20 years of experience across multiple sectors, including telecommunications, healthcare, law, finance, education, government, and travel and tourism. He has worked with startups, Fortune 500 companies, and private and public sector organizations.