Business Interruption, loss of reputation and financial burden are all burdens associated with a cyber breach, but what is the true cost? Experiencing a cyber breach can cause a number of issues such as, business interruption, loss of reputation and could mean a large financial burden in the case of having to make a ransom payment. But what is really the true cost of a cyber breach? After this webinar you will understand: Ransom payments are not the only cost of an attack. Business interruption can be more costly than the ransom, and is being sublimated by insurers. Reputational damage and notification expenses need to be part of the math at the front end when buying insurance.

Building a website doesn’t have to be a daunting or time-consuming task. Website building platforms offer a relatively easy and inexpensive alternative to hiring a web designer. However, there are many platforms available and choosing the best one, or the right one for your business, is not that easy. This webinar will give you the information to find the best website building platform for your business. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

What is stopping you from landing your next client? Or your biggest client yet? Privacy helps you build trust – and that’s something you can’t buy. In this 45-minute lunch and learn by Barrington Consulting, we will show you three easy ways to use privacy to gain client trust and win clients with privacy! We will also give real examples of how some of our clients have won business by being more privacy-aware. It might be the most profitable lunch hour you spend this year! Meet the Presenter Linda Bolton, Privacy Practice Lead at Barrington Consulting Linda Bolton is the Privacy Practice Lead at Barrington Consulting and a Fellow of Information Privacy through the International Association of Privacy Professionals. She has completed over 80 privacy projects, supporting companies to grow their privacy culture

With thousands of customers connected to your social media accounts, negative comments are unavoidable. Whether it’s a dissatisfied customer or the victim of a misunderstanding, how you handle the customer complaints largely determines your online credibility. In this webinar, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

Having a new website built can be a stressful prospect, whether it’s your first or fifth. Who do you talk to? What sort of information will they need? How do you know they’ll do a good job? In this webinar, Kyle Kelly of Swarms of Things will give you a framework to use to decide each of those and more. You’ll learn what you need to consider and decide beforehand so that you are prepared and not blindsided. After this webinar you will know: How and why to control your assets Why it is important that your website represents you accurately How to locate the right team to create your site

Arbuckle Media is an award-winning digital agency with their ear to the ground, raising businesses up with powerful branding executions. Founded in Halifax, Nova Scotia in 2016, their mission has always been simply to help our clients accomplish their marketing objectives, both big and small. Understand the basics of why and how bad actors typically attack websites and how to prevent your business from becoming a victim of these vicious, anonymous attacks.

Every company, large or small, has the same challenge – communication. Companies need to communicate with their potential customers, peers and partners. I’ll walk you through what key decisions you need to make, and stick with, so you can work with and feel confident about your brand for years to come.

Marketing experts have found a connection between the search volume of your brand and brand market share. Peter Woodward will be sharing some of these findings and discussing what it means to use this measurement to help monitor and improve your brand.