With thousands of customers connected to your social media accounts, negative comments are unavoidable. Whether it’s a dissatisfied customer or the victim of a misunderstanding, how you handle the customer complaints largely determines your online credibility. In this webinar, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.