Reporting can be time consuming, met with resistance, and underused. This webinar will provide practical tips and tricks for making reporting more valuable for all stakeholders. After this webinar you will know how to; Simplify data tracking and data entry Save time when interpreting reports Design a framework to guide your reporting processes Meet your presenter Kevin D’Aguiar, , Principal Consultant/Owner of Matters of Data With over 22 years of experience as an Analytics professional, Kevin owns and operates an analytics consulting business, Matters of Data Inc. He has a passion for building Data Culture and improving Data Maturity. Kevin has provided value for clients spanning a variety of industries including Finance, Travel and Tourism, Tele-Communication, Retail, and Construction. About Matters of Data Inc. Matters of Data Inc. provides Analytics consulting to businesses who want to grow using data-driven insights. With specialized knowledge in Data Storytelling, Data Literacy Improvement, and Digital Analytics, Matters of Data Inc. can partner with companies in need of consulting, workshops, or those looking for a more “hands-on” approach to solving their Data challenges.

Learn the basics of why and how bad actors typically attack small business websites and how to prevent your business from becoming a victim of these vicious, anonymous attacks. In this webinar, Joel Arbuckle from Arbuckle Media will help you familiarize yourself with the types of attacks, what to look for, how to know when you’re under attack, and what to do before, during and after an attack has taken place. You will learn how to set up prevention methods, how to monitor for threats, the basic steps to undertake when you find yourself under attack and the policies and procedures you can put in place with your staff and team in order to prevent the spread of threats. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

Social media isn’t just about posting consistently about your company, it’s about making meaningful connections and sparking conversations with your customers. You could cross your fingers and hope that people engage with your posts, or you could have a strategy that’s guaranteed to boost your company’s impact on social media. Ingrid Deon from word-craft will give you loads of tips on how to create social media content that racks up plenty of comments, likes, clicks and shares. After this webinar you will know; How to measure social media engagement How to increase engagement with clear calls to action How to create valuable and shareable content Meet your Presenter, Ingrid Deon, CEO of word-craft Ingrid Deon is the CEO of word-craft inc., a social media marketing agency located in Yarmouth County. She specializes in organic social media strategy, content creation and community management, and works with clients such as Nestlé Canada, Manulife Bank and Kraft Heinz Canada. She started her career as a journalist but switched over to social media when she was offered an opportunity to work at a digital marketing agency. Talking to people about social media, female entrepreneurship and knitting are what lights Ingrid up!

Want to attract guests and customers who are already thinking about your services? Wondering how SEO, social media and newsletters work together to bring leads? Participants are lead through an 8-step process that turns existing content into website traffic magnets. Complete with tips, tricks and treats to save time and generate content ideas.