This 1-hour session is jargon free and filled with free and low-cost tips to help get your online presence in order. By the end, you'll have a clear understanding of which tactics are best for your business and how to take immediate action. In this session, Alison K will review the following tactics: Google My Business Google Analytics Newsletters UTM Parameters Website Auditing General Admission: $25 Digital Nova Scotia Members: FREE DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at [email protected] if you require assistance.  Participating Chamber of Commerce Members: FREE If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce. Register Now About Alison K: Alison Knott, Founder of Alison K Consulting Known as everyone’s favourite hyperactive web nerd, Alison K helps clients dive into the data that matters. She has worked with non-profits, B2B and B2C companies across the country match existing marketing systems to online performance… and then propel them to the next level of success. In addition to facilitating webinars and […]

There’s a lot of fuss around podcasts. Sure it was the fastest growing medium in 2019. But before you produce and distribute, hit pause. A podcast is a source for so much natural content, that it can fill up the most aggressive of content calendars. In this webinar, Jon and Rhys from Podstarter.io will share tips learned in the field, on how to distribute podcast content, build an audience across digital and social channels, and how to create micro content to reach any audience. Register Now About Podstarter Every podcast starts somewhere. Building a podcast from scratch can be daunting, and breaking through to a new audience is difficult. If you have a voice, an idea or an expertise, Podstarter will help you build a podcast and a platform to share it. Podstarter brings years of experience in production, design and technology to help you fill in the gaps and ensure your podcast aligns with your key objectives. Whether you're taking your first step or you're already running at full speed, Podstarter can help! About Jon Burns Co-Founder & Producer at Podstarter Jon connects people and companies with their audience. It sounds simple, and sometimes it is. Working as a producer and creative technologists, he connects […]

The internet is a big, noisy place. It's impossible to be everywhere and do "all the things" - you'll just burn out. If you want to succeed online, you must get focused. Join us with Katelyn Bourgoin for a 1-hour crash course where you'll learn how to find your dream customers online. Once you know where your customers are already gather and how they search for solutions like yours, marketing to those customers will be much easier. General Admission: $25 Digital Nova Scotia Members: FREE DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at [email protected] if you require assistance.  Participating Chamber of Commerce Members: FREE If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce. Register Now About Katelyn Bourgoin Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.   With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in […]

Social media is one of the best ways to connect with people who are already interested in your business. It’s also vital for reaching people who haven’t heard about your business yet. Whether you’re just getting started or you already have social media accounts, this training session with Ingrid Deon from word-craft will help you get to the next level to connect with your customers. In this webinar, Ingrid will discuss: Creating goals for social media Creating a content calendar What to post where, and when to post it General Admission: $25 Digital Nova Scotia Members: FREE DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at [email protected] if you require assistance.  Participating Chamber of Commerce Members: FREE If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce. Register Now About word-craft word-craft understands that not everyone has the time or expertise to manage their own social media accounts. They help you create a solid plan so you never have to worry about what to post […]

Strong visual content is essential for a successful digital marketing campaign. While most of us are carrying around a high-quality camera on our smartphone, taking a great photo isn't as simple as holding up your mobile device and pressing a button. In this 1-hour webinar designed for small businesses, professional photographer Richard Kelly will teach participants how to use mobile devices to create visual assets that drive engagement and sales. No previous photography knowledge is required, just a smartphone and a willingness to learn and get creative! Participants will learn: • What makes a good photo, and how to create one on a mobile device. • How to edit images on a mobile device and optimize them for websites, social media and other digital marketing channels. • How to use visual content to help engage and expand your audience. Brought to you by Digital Nova Scotia and IGNITE. REGISTER NOW About Richard Kelly Richard is a Canadian filmmaker and photographer based on Vancouver Island in British Columbia. He has a passion for working with businesses and other artists to inspire and connect with audiences on a personal level. Richard works alongside a network of marketers, photographers, videographers, graphic designers and […]

Social media is vital for reaching people who haven’t heard about your business yet. In this session, Ingrid Deon from word-craft will cover how to target your ideal audience on social media and get the most bang for your buck when boosting your posts. General Admission: $25 Digital Nova Scotia Members: FREE DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at [email protected] if you require assistance.  Participating Chamber of Commerce Members: FREE If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce. Register Now About word-craft word-craft understands that not everyone has the time or expertise to manage their own social media accounts. They help you create a solid plan so you never have to worry about what to post on social media again. Register Now

Leading communication focuses on being aware of how you are influencing people through communication, or how you might be impacting team members through poor communication. During this 90-minute webinar with Dave Reynolds, we will look at both sides of communication, good and bad. During this presentation we will look at the mechanics of communication, the role of the audience, preparation on the fly and when you need to present, and how to become a better speaker.  We will look at communicating with people you know and how to be more confident communicating with people you don’t know. Note: this is Part 1 of a 2-part series, however participants are not required to attend both sessions. Each session can also function as a stand-alone learning program. Core Topics • Mechanics and theory of communication • Pitfalls of communication • Advantages of good communication • How being a good listener makes you a better speaker • The art of the question Powered by Digital Nova Scotia and resulta. REGISTER About Dave Reynolds Dave Reynolds has over 15 years of business development experience ranging from launching and developing new products, to refining sales strategies, and customizing learning and development programs for companies all […]

Online shopping is by no means new, but many customers are increasingly seeking ways to shop online or access takeout and delivery services in the wake of the global health pandemic. It’s even more important to offer your customers an option to make purchases through your website. This training session with Aaron Whitman from Able Sense will go over ways you can use Shopify as an e-commerce tool for your business. In this webinar, Able Sense will cover: How Shopify works and how participants can implement it in their own businesses Examples of how local businesses, reliant on foot traffic, have adapted to sell their products online and to stay connected to their customers General Admission: $25 Digital Nova Scotia Members: FREE DNS members must be signed-in using their membership account info. Please contact Brianna MacAulay at [email protected] if you require assistance.  Participating Chamber of Commerce Members: FREE If your organization is a member of one of the following Chambers of Commerce, please register using the registration code provided by your chamber: Halifax, Cape Breton, Pictou County, Annapolis Valley, Yarmouth & Area, and the Strait Area Chamber of Commerce. Register Now About Able Sense Able Sense is an innovative e-commerce studio specializing […]

Influence through communication is a skill everyone should be working on. We are influencing all the time in our work lives and our home lives. Influence can feel like a super power when you become really good at it. In this webinar, we will look at the mechanics of influence and how the structure of your statement and the words you use will open someone up for a decision or a silent rejection. We will look at how you a balance of timing, questions and strategy to help influence everyone around you! Note: this is Part 2 of a 2-part series, however participants are not required to attend both sessions. Each session can also function as a stand-alone learning program. Outcomes from this program Influence style and strategies Ways to challenge your own communication and ways to improve How to respond to tough questions Learn how to be proactive with influence Powered by Digital Nova Scotia and resulta. REGISTER About Dave Reynolds Dave Reynolds has over 15 years of business development experience ranging from launching and developing new products, to refining sales strategies, and customizing learning and development programs for companies all over Atlantic Canada. Dave has been growing sales […]