Google Analytics 4 is Google’s next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, this webinar will help you prepare to use Google Analytics 4. After this webinar you will know: How to set up a basic GA4 implementation How to copy tracking tags from Universal Analytics to Google Analytics 4 for a seamless transition How to use the new GA4 interface and how is GA4 different from UA Note, this webinar is a two-part series. Please make sure to also register for the first session here!