7:00 – Room opens
7:15 – Presentation: What is SEO, and why should you care about how people search?

Event Details:
To truly win at Search Engine Optimization, a business should understand two things: what their target audience is truly searching for and what they want from the relationship, and what Google understands about search queries across the internet. This presentation is going to break down what is happening when someone searches, and also how Google figures out if you are worth ranking. The presentation will also touch on a few things you can do yourself to improve your relationship with Google, and why just dropping keywords everywhere onto a page is a disservice to your customers.

Bio:
Callum owns and runs a marketing company helping professional service companies strategize their marketing goals and execute on bringing trackable ROI to the table. Pilot Solutions offers marketing strategy and execution, website development, branding, SEO, and PPC Ads.

8:00 – Happiness Bar
Share your screen to get help, feedback, learn something new, or help a buddy out. Chat and get to know fellow WordPress bloggers, designers, and developers.

Those who register for the event on Meetup.com will receive Gather.Town meeting link/password (no download or account required) via email at 4 PM ADT the day of the event.