This is the fourth session in a series of foundational digital marketing lunch and learns provided by IGNITE and Digital Nova Scotia.

You’ve been working hard at growing your online presence. You’re active on social media, creating content for your website and/or recommending people to visit your site so they do business with you. But are you effectively tracking the results of all this hard work? Do you have a system in place, or simply assume everything’s going great? If you’re looking for concrete ways to measure results, in this session Alison K will cover:

Bad habits of website owners that wastes time and resources

Matching business goals to obtainable and realistic outcomes (aka: what are good numbers?)

Google Analytics: what it is and 5 quick wins anyone can get from it

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About Alison Knott

Alison K (Alison Knott) is an international creative tech speaker who is passionate about the intersection of the web, creativity, and business. Drawing from over ten years of experience through consulting and teaching, Alison helps small business owners turn website woes into wins. Audiences of her sessions walk away with the knowledge, direction and confidence to reach their goals. All through humour and a welcomed absence of tech jargon. In addition to public speaking, Alison has held teaching positions at NSCAD University and NSCC IT Campus, mentoring hundreds of students about design and the web.