This 1-hour webinar is designed to help small business owners kick-start their e-commerce journey with Shopify. If you are new to online selling or looking to have more information on Shopify, this session will walk you through the essential steps of setting up and managing a Shopify store, from selecting a theme to optimizing your store for growth and scalability.

1. Setting Up Your Shopify Store

2. Choose a Theme

3. Custom Design and Brand Guidelines

4. Shipping Setting

5. Order Management, Draft order

5. Creating Products and Collections

6. Page Creation and Navigation Setup

7. Shopify API and Third-Party Integrations

8. SEO and Meta Tags

9. Social Media Integration

10-Google Index

11. Domain and Store Settings

12. Working with an Agency / Add user

By the end of this webinar, you will have a better understanding of how to set up and manage a Shopify store. We’ll be open to answering questions after the session to address any specific questions you may have.

3 key takeaways..

• Comprehensive Store Setup: Attendees will gain a clear understanding of how to create a Shopify store from scratch, including domain setup, theme selection (free vs. paid), product management, and optimizing store navigation.
• Optimizing for Growth: Learn the basics of SEO and how to integrate social media and third-party tools to boost visibility, attract traffic, and streamline business operations.
• Custom Design and Expert Support: Discover how to maintain a consistent brand identity through custom design and explore when it’s beneficial to work with an agency or expert for advanced store customizations and scaling efforts.

Servio Anez is a Digital Marketing and E-commerce Specialist with over 10 years of experience, based in Nova Scotia, Canada. He specializes in Shopify 2.0, SEO, content creation, and Google Tools, helping businesses enhance their online presence and grow through strategic digital marketing efforts. Servio has worked with many clients, from small startups to well-established companies, delivering increased traffic, improved user experience, and higher conversion rates.