OUTLINE OF THE DAY

• Understanding what Google Analytics is, and what it can do for your business. We’ll cover how it’s a foundational tool for understanding your website and how it can improve your online presence. Fundamentally, it will help drive marketing that will lead to more quality traffic to your website, and,once on the site, more users doing what you want them to do (making a purchase, contacting you, learning about your brand, etc…)
• Lunch will be served
• A hands “How to” session that will include setting up Google Analytics on your website, finding and interpreting answers, identifying trends and recommending how to react, and, finally, setting up an easy to read dashboard that will help demystify Google Analytics.
• Ideally, bringing a laptop to this workshop would be best for the “how-to” portion of the session. You’ll also need a Google account to access these tools.

KEVIN D’AGUIAR
With over 20 years of experience as an Analytics professional, Kevin has developed his passion for translating data into meaningful insights and recommendations that drive business decisions. Kevin has worked with clients spanning many industries, including Finance, Travel and Tourism, Tele-Communication, and Retail Loyalty. The Customer Journey is universal, and Kevin specializes in ensuring every touchpoint is optimized.

MATTERS OF DATA
Matters of Data provides Analytics consulting to businesses who want to grow using data-driven insights. With specialized knowledge in Website (Digital) Analytics, Data Storytelling, Data Translation, Benchmarking Strategy, Segmentation, and General Analytics Methodology. Matters of Data can partner with companies in need of consulting, workshops, or those looking for more of a “hands-on” approach to solving their Data challenges.