In today’s tech environment, traditional sales strategies are losing their edge. This session explores how sales professionals can adapt to economic shifts, AI disruption, and evolving buyer behaviours. Learn how to recalibrate your approach to drive revenue and stay competitive.

3 Key Takeaways

• Understand how leaner budgets, fewer resources, and SEO shifts are reshaping the top of the funnel
• Learn how to pivot sales strategies to respond to constrained buying environments and evolving markets
• Discover actionable tactics to use both modern and old-school techniques to reach more prospects and close more deals

Meet Your Facilitator – Mary Jane (MJ) Leslie

Mary Jane (MJ) Leslie is the owner of Chapter 3 Ltd., a consulting company that specializes in helping start-up companies and small businesses overcome obstacles and achieve growth objectives. With a background in communications and a career spent building start-up companies, MJ works with clients to identify gaps and improve business operations within marketing, client care, sales operations, and communications.

Prior to founding Chapter 3, MJ held the role of Chief Growth Officer for LifeRaft, a threat intelligence SaaS company. She focused on how to leverage open-source intelligence for security programs from enterprise clients to investigative firms. During her tenure at LifeRaft, MJ was responsible for all aspects of revenue operations, including: Pre and Post-Sales, Customer Support, Client Success, Marketing, Communications, and Shareholder Relations.