Pinterest marketing is advantageous for brands to master, as 89% of Pinners have used the channel for inspiration for a recent purchase. Pinterest is a proven platform for both brand awareness and product discovery, and when leveraged aptly, coveted conversions. The addition of dynamic new formats like Idea Pins is just another reason to brush up on Pinterest’s marketing strategy. Join Michaela Atkinson, Head of Content at Dash Hudson for a discussion with Lucy Matthews, Partnerships Manager, Programs at Pinterest, alongside Andrea Howard and Peyton Perry from the social media team at powerhouse jewelry and lifestyle retailer Kendra Scott.