Most businesses focus on engaging customers, but true loyalty starts long before, and continues long after that moment.

In this interactive online session, Roger Mader, Chief Client Officer at Myra Media and former Global CMO of Subway, will introduce the 5E Customer Experience Model: Entice, Enter, Engage, Exit, and Extend.

You’ll learn how to map the full customer journey from first contact to long-term loyalty, create smooth transitions between each stage, and identify the often-overlooked touchpoints that make the biggest difference. Whether you’re a business owner, marketer, or customer experience leader, this session will give you a practical framework for building lasting customer relationships and increasing lifetime value.