Events for April 2024 – Digital Nova Scotia – Leading Digital Industry
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Business Support Series: Effective Marketing Strategy for Service Businesses

June 24, 2021 @ 10:00 am - 11:00 am ADT

HCC Marketing

How service businesses can move up-market and charge their true value through effective marketing strategy.

One of the biggest challenges owners of service businesses face is setting themselves apart from the competition and charging profitable, value-based fees instead of just selling their time. Because when you’re competing solely on price, and pricing based on hours, it’s almost impossible to build sustainable profit in your business.

A clear, consistent, and differentiated marketing strategy—focused on reinforcing a unique position in the market—can change that. It allows you to position your work apart from the commoditized competition and charge what you’re truly worth. Because you’re offering something truly unique and valuable.

This webinar will show you how to create a marketing strategy that sets you apart and sets you up for success.

Key takeaways from this webinar:

– How to create a market position that is unique to you and your abilities and interests
– How to create a marketing strategy that reinforces your market position in everything you do
– How to set your service business apart from the competition and charge your true value