Story Strategist Erin Trafford will guide us to understanding the three key ingredients to a powerful Story and explain how to leverage storytelling to grow a business.

Building on her previous Spotlight Session, Erin will go one level deeper to create impact, resonance and relevance that will help business owners form meaningful connections with customers and clients.

In this session, you will learn:

• The definition of Story when it comes to marketing
• The three ingredients to Story and how to find them
• Tools to easily uncover your Story