Nova Scotia’s Digital Economy: Growth, Talent, & Transformation – Digital Nova Scotia – Leading Digital Industry

Research Report · 2026

Nova Scotia’s Digital EconomyGrowth, Talent, & Transformation

An in-depth look at the size, shape, and future of the province’s digital economy, and the choices that will decide how far it grows over the next few years.

Based on surveys of 73 employers and 557 workers, 10 years of job-posting data, and scenario-based economic modelling.
~0%
of provincial GDP is the broader digital economy
~0
technology firms, the largest tech hub in Atlantic Canada
0
people work in the digital economy (2025)
0%
digital-economy unemployment (2025) vs 6.6% province-wide
#0
Halifax, emerging tech market in North America (CBRE)
$0
in GDP at stake over the next few years, depending on the path taken
The big picture

A maturing economy at an inflection point

Digital is no longer confined to tech firms. It’s embedded across every industry, from financial services to oceans and life sciences. The economy is strong and specialized. But future growth isn’t guaranteed: it depends on one lever above all, investment in digital capital (software, automation, and computing capacity).

#1

Background

The composition, economic footprint, and how Nova Scotia compares to other jurisdictions.

#2

Demand

Hiring needs, in-demand roles and skills, and what businesses are navigating.

#3

Supply

Worker profiles, employment conditions, and how people feel about their prospects.

#4

Growth drivers

The core levers that will shape the province’s success in the coming years.

#5

Future scenarios

Modelled outcomes for jobs, GDP, and wages, plus the cost of standing still.

#6

Enablers & gaps

Where the ecosystem is strong, where it falls short, and where to act.

Interactive

Three futures for 2029

The model projects how the digital economy could grow under three paths, driven mainly by how much the province invests in technology capital. Switch between them to see the difference.

Growth scenario explorer

Digital economy employment by 2029

Projected outcomes under each growth path. Toggle the scenario and the measure.
Scenario
Measure
Core digital economy
 
Core + adjacent (broad)
 
Capital deepening (sustained investment in digital assets) is what separates these paths. Talent, migration, and external demand matter, but act as background conditions.
The opportunity cost of standing still

What the status quo leaves on the table

The gap between the baseline path and the high-growth path isn’t abstract. Over the next few years, it adds up to real jobs and real output the province would forgo.

$500M+
in real digital GDP
The gap between baseline and high growth over the next few years, larger than two One Patient One Record initiatives.
3,450+
digital-economy jobs
Net difference from baseline to high growth over the next few years.
Ecosystem alignment

Strong at the start. Thin where it scales.

Nova Scotia is excellent at creating new firms. The opportunity is in helping them scale, exactly where capital deepening and lasting growth happen.

Enablers

What’s working

  • ✓Strong ideation and validation pipeline
  • ✓Innovation wrap-around supports
  • ✓Early-stage access to capital
  • ✓Targeted technology-adoption pilots
Gaps

Where to focus

  • !Limited support for capital deepening at scale
  • !Fragmented commercialization and scaling pathways
  • !Missing large-scale technology-adoption commitments
  • !Weak incentives for IP retention
  • !Limited export and market-expansion supports
Five high-leverage moves
1

Targeted incentives for digital & knowledge-intensive investment

2

Scale-up & commercialization support

3

Technology adoption & diffusion at scale

4

Bolstered shared digital infrastructure

5

Skills development aligned to senior-talent gaps

How we know

Built on primary research, not assumptions

The study combines on-the-ground data from Nova Scotia’s employers and workers with scenario-based economic modelling of the digital economy.

73
employers surveyed
557
digital-economy workers surveyed
15
employers in a working session
10
in-depth expert interviews
10 yrs
of Digital Nova Scotia job-posting data
3
growth scenarios modelled to 2029 (baseline, moderate, high)
The full picture

Read the complete report

Every section, every chart, and the full methodology behind Nova Scotia’s digital economy.

Download the report (PDF)
Funders & Partners
Government of CanadaNortal