Brand Strategy is the foundation for all your marketing initiatives. It explores your company persona, your audience persona, and your non-negotiable values. Join Brian Geddes, Owner of Direct Ad Factory as we build from the founder’s vision and frame a Brand Story designed to invoke loyalty and advocates.

After this webinar you will understand;

• The ethos, commitment, goal and vision that makes your company existence bigger than just what you sell.
• The humanization of your Brand. What does your Brand look like as a person? What is the tone of voice, the personality? This is what people will respond to long-term.
• You do not control your Brand, your clients do. Their “gut feeling” about what you stand for is the reality. Your efforts are all to help influence their perception.

Meet your Presenter

Brian Geddes, Owner of Direct Ad Factory

Brian has been involved with digital marketing for over 20 years. This experience equates into an intimate knowledge of the problems his clients face generating sales and revenue everyday.

The power of story, the absolute necessity for a strong Brand Strategy foundation, and the imperative need for world-class copywriting have been drilled into his psyche.

“Having lived through the exact problems my clients face all these years gives me the ability to design solutions that work in the real world.”

Brian owns Direct Ad Factory in Bridgewater, N.S. It is a full-circle boutique creative agency based on direct response results.