Content That Connects: Social Strategy & Short-Form Videos
A Lunch & Learn with Elevate Media Social media can feel overwhelming — especially when you’re trying to show up consistently, keep up with trends, and create content that actually supports your business goals. In this Lunch & Learn, Elevate Media will walk you through the fundamentals of social media marketing and how it fits into a bigger, modern marketing strategy. They'll break down common platform terminology, what matters most right now, and how businesses can use social media in a way that feels authentic, intentional, and effective. Then they'll shift into a hands-on demo using CapCut, where you’ll learn how to create a simple short-form video from start to finish — perfect for Reels, TikTok, or YouTube Shorts. What you’ll learn: Key social media terms and platform basics (without the jargon) How social media supports your overall marketing goals What makes content engaging — and why storytelling matters A beginner-friendly intro to CapCut How to create and edit a short-form video/reel step-by-step Who this is for: This session is great for small business owners, staff, entrepreneurs, and anyone managing social media who wants a clearer strategy and practical tools to create content with confidence. What to bring (lunch is provided!): A smartphone […]
