Restrictions on non-essential travel to the COVID-19 health pandemic have had a significant impact on tourism businesses in Nova Scotia and around the world. Tourism Nova Scotia and Digital Nova Scotia (DNS) have partnered to offer training and information to support tourism businesses and organizations with adapting to the evolving tourism environment, enhancing quality and competitiveness, and preparing to welcome visitors when the time is right.
This webinar series offers practical information attendees can use to steer their businesses through COVID-19 and then rebuild and recover following the pandemic. These webinars are also open to DNS members.
On Thursday April 23, the first webinar, E-Commerce: Adding Shopify To Your Website to Maximize Sales was delivered by Able Sense in partnership with Tourism Nova Scotia and Digital Nova Scotia. Participants learned how Shopify works, and how to integrate the e-commerce tool as a sales channel for their businesses.
Top 5 Free or Low-Cost Ways to Get Your Online Presence In Order
Date: Thursday, April 30, 2020
Time: 10:00 a.m.
Join Tourism Nova Scotia for a webinar delivered by Digital Nova Scotia and Alison K Consulting. There’s plenty of low-hanging fruit to be had in getting your online presence in order. Jargon free and stuffed full of tips! This session will leave you with a clear understanding of which tactics are best for your business and how to take immediate action. The tactics we will be reviewing are:
- Google My Business
- Google Analytics
- Social Media Automation
- Website Auditing
Building Connection with Your Customers Through Social Media – Part 1
Date: Thursday, May 14, 2020
Time: 10:00 a.m.
Join Tourism Nova Scotia for a webinar delivered by Digital Nova Scotia and word-craft on social media during the COVID-19 pandemic. Social media is one of the best ways to connect with people who are already interested in your business. It’s also vital for reaching people who haven’t heard about your business yet. Whether you’re just getting started or already have social media accounts for your tourism business, this will help you get to the next level to connect with your customers.
In this webinar, word-craft will discuss:
- Which social networks are best for you
- What content you could post
- Creating a content plan
- How to engage with your followers
- Making sense of insights
- Boosting and targeting posts
Webinars will be held weekly – keep an eyes on this post for updated information as more webinars are confirmed.