FAQ – Digital Nova Scotia – Leading Digital Industry

Frequently Asked Questions

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What services can I receive through the Tourism Digital Assistance Program?

Businesses will receive up to $5,000 in consulting services from qualified digital service providers to help improve their online marketing. Eligible services include:

  • Website Design & Development
  • Ecommerce
  • Online Booking
  • Search Engine Optimization (SEO)
  • Data Analytics
  • Digital Marketing
  • Social Media
  • Copywriting
  • Branding & Design
  • Podcast & Audio Services
  • Photography & Videography (up to $2,500 only – see application for more details)

How does the program work? Do I select my own digital consultant?

Businesses selected for the Tourism Digital Assistance Program will have their applications reviewed by a panel at Digital Nova Scotia and may be contacted to further discuss their current challenges and what they need to do to improve their online marketing. Businesses can include a request to work with a specific consultant in their application. If there is no request, Digital Nova Scotia will provide a list with recommendations of qualified consultants and businesses will select the consultant that works best for them. Digital Nova Scotia will then create a contract between Digital Nova Scotia and the Consultant before work can commence on the project. Businesses will work with the consultants to complete the identified technology project and submit a final report to Digital Nova Scotia. Consultants will submit invoices for their services directly to Digital Nova Scotia.

What if I am already working with a consultant for my digital marketing, can I continue to work with them through the program?

If you already work with an eligible consultant you can indicate on your application that you would like to continue working with them through TDAP. You will still need to identify the specific project you would like to complete through the program.

Are there any rules around what can I use the funding for?

Spending program funds on subscription services, new technology and media buys that are directly related to the launch of services developed in conjunction with the Consultant is limited to $1,000 (inclusive of tax).

The creation of photography and videos is limited to $2,500 (tax inclusive). For these services, you will be assigned to work with a consultant who has been approved by Digital Nova Scotia (DNS) and Tourism Nova Scotia (TNS) to offer these services. If you request to work with a consultant outside of this list, DNS/TNS has the option to deny this request based on the fit.

For a more elaborate program that supports the development of photos and videos to help market your business, TNS offers their Digital Content Marketing Program. They also offer access to their online library of photos and videos that their partners can use at no cost to promote travel to Nova Scotia.

I have participated in TDAP in the past, am I able to participate again?

Yes, businesses may apply to participate in TDAP again in 2022-23 if they participated in previous years. They will need to demonstrate in their application how they would benefit from participating in the program another time.

My application to TDAP in previous years was declined, can I apply again?

If you received notice that your application was declined but your circumstances have changed and you now meet the eligibility criteria, you may submit a new application. Please note that this program receives a high number of applications and eligibility does not guarantee acceptance as it is a competitive application process.