Course overview
- Foundations of AI: Understand the core principles, types, and techniques of AI, including machine learning, deep learning, and natural language processing.
- AI in Marketing: Learn how AI can be applied to marketing strategies, including customer segmentation, personalized content, and predictive analytics.
- Ethical AI: Explore the ethical implications of AI, focusing on trust, privacy, and the socioeconomic impact of AI on society.
- Practical Application: Gain hands-on experience with AI tools and technologies, including content generation, customer interaction automation, and data analysis.
Modules
- Module 1: Introduction to AI
- Overview of AI, its historical development, and modern AI applications
- Understanding the various types of AI and techniques
- Prompt engineering frameworks, techniques, and best practices
- Development and evolution of Generative AI
- AI and ethical considerations: privacy, bias, and transparency
- Building trust in AI-driven marketing campaigns
- Future trends and implications in AI
- Module 2: AI Tools and Techniques for Marketing (part 1)
- Building an AI-first mindset and behaviours
- Exploring case studies and use cases for AI in marketing
- Introduction to various marketing specific AI-tools (tools covered include: Perplexity, MindStudio, Copilot, Moonlit, Jasper, Claude, Gemini, ChatGPT, and Fireflies.AI)
- Module 3: AI Tools and Techniques for Marketing (part 2)
- Deep dive into creating custom GPT
- Hands-on learning with automating workflows with Zapier and Generative AI
- Data analysis for marketers using generative AI
- Planning, developing, and refining AI specific marketing solutions
- Module 4: Capstone Project
Course schedule
April 27 — Week 1 Onboarding & Tech Setup | Asynchronous
- Register for Moodle
- Navigate the LMS
- Complete required app setup
May 4 — Week 2 Module 1: AI Foundations | Asynchronous
May 11 — Week 3 Module 2: AI Tools & Techniques (Part 1) | Asynchronous
May 19 — Break Victoria Day Holiday
May 26 — Week 4 Module 3: AI Tools & Techniques (Part 2) | Synchronous — Mandatory Live Session | 6:00-8:00PM
June 2 — Week 5 Module 4: Capstone Project Introduction | Synchronous — Mandatory Live Session | 6:00-8:00PM
June 8 — Week 6 Capstone Project Submission | Asynchronous
Course requirements
All course participants will require the following software and/or subscriptions.
- Paid subscriptions for:
- ChatGPT Plus / ChatGPT for Teams (or access to a paid or enterprise version of ChaGPT)
- Claude Pro
- Free account created for:
- Google/GMail
- Zapier
- Perplexity
- Fireflies.AI
- M365 Copilot (Only if provided by employer, no need to purchase a Copilot license for your personal account)
- Other software and hardware required:
- Internet access
- Laptop or desktop device (macOS or Windows)
This course is designed for marketing and communication professionals.
This course is for:
- Marketing professionals seeking to integrate AI into their workflow.
- Communication specialists interested in leveraging AI for content creation and distribution.
- Managers looking to enhance their AI skills for better decision-making.
- Marketing and communication associates, specialists, or managers looking to improve their productivity.
Have you explored a few AI tools but want to take a deeper dive? This course is for you!
Application requirements
All applications will be reviewed by a committee and we will only accept up to 30 participants for this program. Here are various elements we will review and score:
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- Professional experience and relevance with your current role
- Your motivation for AI training and upskilling
- Potential impact on your productivity and professional work after completion of this course
- Past experience with online learning and time commitment towards completing the course
*Please note that only residents of Nova Scotia will be accepted into the program.
Scholarship details
Applications close December 9, 2025 at 12:00pm AST. Applicants will be accepted on a rolling basis.
The full course is $736+HST, but good news, eligible DNS members can access scholarship pricing thanks to generous funding support from WIPSI. Apply below to access $189+HST (DNS members) and $736+HST (non-members).
