Participating businesses will receive up to $10,000 (including HST) in consulting services from qualified digital service providers to enhance efficiency and productivity through tailored digital solutions.
Branding & Design
Development or refinement of visual identity, including logos, brand colours, typography, and design assets that convey a cohesive and professional image.
Digital Marketing
Strategic planning and execution of online campaigns using email marketing, search engines, and other digital channels to increase visibility and customer engagement.
Social Media
Setup, optimization, and content planning for platforms like Facebook, Instagram + more to build audience engagement and brand awareness.
E-commerce
Implementation or enhancement of online sales platforms, including product listings, shopping cart functionality, secure payment processing, and order tracking.
Website Design & Development
Creation or modernization of websites, including layout design, content integration, mobile responsiveness, and tools like AI-powered chatbots and automated workflows.
Online Booking
Integration of scheduling or booking systems that allow customers to make appointments online, improving accessibility and reducing admin time.
Search Engine Optimization (SEO)
Improving website visibility on search engines through keyword optimization, content strategy, and technical enhancements to attract more organic traffic.
Data Collection and/or Analytics
Setting up or enhancing systems to gather, track, and analyze customer or operational data, providing insights for better decision-making and business performance.
Copywriting
Creation of written content for websites, advertisements, social media, or email campaigns that effectively communicate brand messaging.
Photography and/or Videography (Capped at $2,500 inclusive)
Professional photography or video production for use in digital marketing, websites, or promotional materials. May include product shots, staff profiles, or facility tours.
Digital Advertisements (Capped at $1,000 inclusive)
Development and placement of paid ads on platforms like Google Ads or Meta (Facebook/Instagram), including ad design, audience targeting, and campaign reporting.
FDAP is open to forestry businesses that are based in Nova Scotia, are members of the Forestry Sector Council (or have submitted an application for membership), and are currently operating or plan to operate in 2026.
Businesses must demonstrate a need to improve a component of their digital presence and show that they are able to implement the identified improvements by March 31, 2026. Applicants must be in good standing with the Registry of Joint Stock Companies.
Priority will be given to forestry businesses and organizations that are committed to sustainable forest management and advancing environmental, social, and economic values within the sector.
Businesses selected for the Forestry Digital Adoption Program will have their applications reviewed by Digital Nova Scotia and may be contacted to further discuss their current challenges and what they need to do to improve their online marketing. Businesses can include a request to work with a specific consultant in their application. If there is no request,
Digital Nova Scotia will provide a list with recommendations of qualified consultants and businesses will select the consultant that works best for them. Digital Nova Scotia will then create a contract between Digital Nova Scotia and the Consultant before work can commence on the project.
Businesses will work with the consultants to complete the identified technology project and submit a final report to Digital Nova Scotia. Consultants will submit invoices for their services directly to Digital Nova Scotia.
