AI for Export

Course Overview

By the end of the 6-week bootcamp, participants will:

• Understand how AI can support real export workflows such as market research, lead discovery, outreach, and sales enablement
• Build confidence using practical AI tools for international business tasks
• Reduce time spent on manual export activities like research, prospecting, and content creation
• Develop and test 1–2 AI-supported export workflows relevant to their business
• Leave with a practical AI Export Enablement Roadmap and next steps for implementation

Success in this program does not mean mastering AI. Instead, the goal is to help participants:

• Feel confident continuing to experiment with AI tools
• Understand what tools exist and where AI fits within export operations
• Achieve small but meaningful efficiency wins in their export workflow
• Clearly explain how AI supports export growth while maintaining human oversight

Modules

Week 1: AI Foundations for Export SMEs
Participants are introduced to core AI concepts and how they apply to exporting and international business operations. Topics include:

• Key AI concepts and terminology for non-technical professionals
• Prompting techniques and validating AI-generated outputs
• Responsible AI practices including privacy, intellectual property, and human oversight
• Hands-on exercises using AI tools for export-related tasks

Week 2: Market Discovery and Competitive Intelligence
Participants learn how AI can dramatically accelerate the early stages of export planning. Topics include:

• Using AI for international market research and opportunity screening
• Identifying buyer types, purchase channels, and market demand
• Competitive landscape analysis and pricing insight
• Verifying AI-generated research using trusted sources

Week 3: Lead Prospecting and Qualification at Scale
Participants learn how AI can streamline buyer discovery and qualification in international markets. Topics include:

• Identifying potential buyers using LinkedIn and AI-assisted research
• Developing buyer personas and lead qualification criteria
• Ranking and prioritizing leads using AI tools
• Integrating leads into spreadsheets or CRM systems

Week 4: Global Outreach, Localization and Cultural Adaptation
Participants learn how to communicate effectively with international buyers while maintaining human-centred messaging. Topics include:

• Localizing outreach beyond translation
• Adapting messaging to tone, etiquette, and cultural expectations
• Creating personalized outreach that avoids generic AI output
• Building repeatable outreach workflows

Week 5: Sales and Marketing Content for Export Growth
Participants use AI tools to accelerate the creation of export-ready marketing and sales materials. Topics include:

• Creating export sales sheets and pitch decks
• Developing localized marketing content
• Building reusable prompts and templates
• Designing email outreach and nurture campaigns

Week 6: AI Integration Roadmap and Capstone
In the final week, participants move from experimentation to structured adoption. Topics include:

• Turning AI experiments into repeatable workflows
• Evaluating AI tools and building a practical adoption plan
• Developing internal policies and standard operating procedures
• Measuring export outcomes and ROI

Capstone Project

Participants will complete an AI Export Enablement capstone project, which includes:

• Documented export workflow showing where AI tools are used
• A target market snapshot and validation checklist
• A qualified buyer pipeline
• A complete outreach sequence
• Export sales assets such as a sell sheet and pitch deck
• Responsible AI guidelines for their organization
• A 30-day export action plan with measurable outcomes