Social media isn’t just about posting consistently about your company, it’s about making meaningful connections and sparking conversations with your customers. You could cross your fingers and hope that people engage with your posts, or you could have a strategy that’s guaranteed to boost your company’s impact on social media. Ingrid Deon from word-craft will give you loads of tips on how to create social media content that racks up plenty of comments, likes, clicks and shares. After this webinar you will know; How to measure social media engagement How to increase engagement with clear calls to action How to create valuable and shareable content Meet your Presenter, Ingrid Deon, CEO of word-craft Ingrid Deon is the CEO of word-craft inc., a social media marketing agency located in Yarmouth County. She specializes in organic social media strategy, content creation and community management, and works with clients such as Nestlé Canada, Manulife Bank and Kraft Heinz Canada. She started her career as a journalist but switched over to social media when she was offered an opportunity to work at a digital marketing agency. Talking to people about social media, female entrepreneurship and knitting are what lights Ingrid up!

With thousands of customers connected to your social media accounts, negative comments are unavoidable. Whether it’s a dissatisfied customer or the victim of a misunderstanding, how you handle the customer complaints largely determines your online credibility. In this webinar, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.