More In Store – Digital Nova Scotia – Leading Digital Industry

Secrets to Getting the Most out of HubSpot

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About this event Regardless of the complexity of your HubSpot instance, there’s one thing Ali and her team hear more than anything else: “We know we should be getting more out of HubSpot, but (insert reason why here).” Whether it’s lack of time, know-how, poor strategy, or a lack of understanding how the modules work together at the various starter/pro/enterprise levels, this is a common challenge for organizations of all sizes. But it doesn’t have to be. In this presentation, Ali will discuss: Common obstacles that HubSpot admins, users, and teams face Tips and strategies for overcoming these challenges Best practices to prevent issues in your HubSpot instance down the road Simple hacks that will help you get more out of the platform Plus, Ali will give you a sneak peek into how she and her team have used video to drive their own leads through HubSpot and nearly 1M views on YouTube! Speaker Ali Schwanke Ali Schwanke is the founder of Simple Strat, a platinum HubSpot Solutions partner and cohost of the popular YouTube series "HubSpot Hacks". She's a go-to expert in B2B marketing strategy and content, and a well-known expert on all things HubSpot. She and her team […]

Content Strategy: One Size Does NOT Fit All

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About this event When organizations think about their content strategy they revert to best practices, which tell you to blog, email, have a presence on all social platforms (including having a TikTok account), podcast, have a YouTube channel, etc. We're here to tell you that this "strategy" probably isn't working for you and that there is a better way of thinking about what content you should be putting out into the world and where. Every company is different, which means your content strategy should also be different. Halifax HUG is excited to welcome Christina Bockisch (former Inbound Consultant at HubSpot) as she dives into content strategy and the differences between right and wrong, best practices and myths. So be sure to register your spot today, you won’t want to miss this! Registration Instructions: To register for this event you will either need to sign in via your HubSpot portal or sign up for a Bevy account. Speaker Christina Bockisch Christina Bockisch is a former Inbound Consultant at HubSpot. she worked with businesses to deliver strategic consulting on marketing, sales, and customer service while helping her customers become power users of HubSpot. Prior to her former position at HubSpot, Christina spent […]