Topic: Future-proofing Your Trademark Strategy Description: Given rapid growth and increased competition within the technology and digital innovation sector, adopting a trademark for your organization can feel like walking into a minefield. Having the foundation of a carefully executed trademark strategy can elevate your brand, prevent misuse by others, and become a valuable marketing tool in navigating the increasingly crowded world of trademarks. Whether you are intending to keep it local or have a view to global expansion, developing an understanding for what a trademark is, best practices for choosing and protecting your trademark, and what you can do to reduce your risk of inadvertently stepping on others’ toes, are vital for any organization. Join us for a 60 minute talk with industry thought leaders from McCarthy Tétrault and Swift Medical where through case studies and examples we will look at: Selecting a trademark that can be protected How to manage your risk of trademark infringement Devising a trademark strategy for current and future business goals Lessons learned in setting brand direction Presenters: Vincent Yip, Partner, McCarthy Tétrault LLP Amy Fong, Counsel, McCarthy Tétrault LLP Jon Tower Akerman, VP Marketing, Swift Medical Time: Jun 21, 2022 10:00 AM in Vancouver

Topic: How IP Can Enable your Business Strategy Description Understanding intellectual property and developing an IP strategy that is aligned with your overall business objectives is essential for the growth and success of your organization. Embedding appropriate IP guideposts within your business strategy will better position you to identify strategic opportunities that build into your organizational roadmap and align your culture and processes with your IP strategy. Join us for an interactive 60 minute discussion with industry thought leaders from Attabotics and the Innovation Asset Collective where we will look at: How an IP strategy increases your company’s value Key considerations when creating IP portfolios and strategies Identifying your commercially valuable pinch points Practical guidelines for working with experts Presenters: Erin Pisko, VP, IP Strategy, Innovation Asset Collective Neeraj Gupta, Chief Strategy Officer, Attabotics Inc. Time: Jul 21, 2022 10:00 AM in Vancouver

There are important and timely concerns related to the growing need to collect, license, and use data, which organizations need to be aware of. In this 60 minute session, industry thought leaders will discuss: - Key practical considerations for licensing data – both inbound and outbound - Risks and pitfalls for those licensing and using data and how to avoid them - How to secure your data assets when engaging in a funding round *Time on banner is PT