Learn the basics of why and how bad actors typically attack small business websites and how to prevent your business from becoming a victim of these vicious, anonymous attacks. In this webinar, Joel Arbuckle from Arbuckle Media will help you familiarize yourself with the types of attacks, what to look for, how to know when you’re under attack, and what to do before, during and after an attack has taken place. You will learn how to set up prevention methods, how to monitor for threats, the basic steps to undertake when you find yourself under attack and the policies and procedures you can put in place with your staff and team in order to prevent the spread of threats. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

Want to attract guests and customers who are already thinking about your services? Wondering how SEO, social media and newsletters work together to bring leads? Participants are lead through an 8-step process that turns existing content into website traffic magnets. Complete with tips, tricks and treats to save time and generate content ideas.

In this webinar, we will explore the five core elements needed to successfully automate your business and give you back the valuable time you are wasting. We will show you the systems and processes we use in our business and how they can work for you.

In tourism, the off-season represents an opportunity to work in your business and free up time during the busy months. In this 1-hour webinar, we will be covering: Content you can create ahead of time Tools you can use to bulk schedule content The difference between evergreen content (content that can be created ahead of time, and reused throughout the season) vs. non-evergreen content (posts that should be happening live, in a timely manner, that cannot be reused regularly) and finally, content you should be stockpiling during the tourism season to prepare for getting ahead next winter.

Building a website doesn’t have to be a daunting or time-consuming task. Website building platforms offer a relatively easy and inexpensive alternative to hiring a web designer. However, there are many platforms available and choosing the best one, or the right one for your business, is not that easy. This webinar will give you the information to find the best website building platform for your business. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

With thousands of customers connected to your social media accounts, negative comments are unavoidable. Whether it’s a dissatisfied customer or the victim of a misunderstanding, how you handle the customer complaints largely determines your online credibility. In this webinar, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans. This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

Marketing experts have found a connection between the search volume of your brand and brand market share. Peter Woodward will be sharing some of these findings and discussing what it means to use this measurement to help monitor and improve your brand.

In this webinar, we’ll dive deep into how to generate consistent leads into your business using social media in this new era of digital marketing. That means no more crossing your fingers and posting 24/7 on social hoping that your organic marketing will gain traction. We’ll cover how the digital marketing world has changed and what you need to do if you want to speed up your growth (and it’s actually much easier than what you’re doing now).

Now that you have a website and social media page, you can start to build your audience and attract new customers. In this webinar, we will go over the what, where, why, when, and how to use your new digital platforms. This will include key terminology, tools, and a basic strategy that will help you understand how to build your audience and attract new customers.

This webinar is for anyone who wants to learn what SEO is, how it works, and tips for getting started. Learn at a comfortable pace and leave feeling confident in applying the key concepts presented in the webinar.  

This presentation will focus on ensuring that businesses are maximizing their efforts on social media to enable their ideal clientele to find them. This involves utilizing all features on various platforms, location tagging, and hashtag strategy.