Social media is constantly changing, but the reason for it is not. People go on social media to connect and stay informed. It’s time to stop chasing the next new thing and bring it back to the basics of building relationships online. In this presentation, I will give participants 10 ways they can improve their social media presence and create real and lasting connections online.
A happy customer used to share their experience with an average of twelve friends. In today’s world of Social Media that number can reach hundreds or thousands locally and globally. Word of mouth in the digital age is a double-edged sword. Join Yazeed Sobaih from Haylo Branding + Marketing to learn how to navigate the challenges and opportunities in leveraging online customer reviews. As a business owner and marketer, you will learn: How to request authentic yet subtly guided reviews and testimonials from your customers How to harness and share customer reviews across all your channels How to respond to challenging reviews and reward potential ambassadors
Allison Smith is a photographer & social media coach. She shares actionable methods to create photo galleries and content strategies that level up your brand visibility. Get away from stock photos with DIY flatlay photos that showcase your products or services. Take away the overwhelm and understand the workflow of a social media post that consists of scroll stopping images, a caption that tells your story, and offers a call to action.
Having a new website built can be a stressful prospect, whether it’s your first or fifth. Who do you talk to? What sort of information will they need? How do you know they’ll do a good job? In this webinar, Kyle Kelly of Swarms of Things will give you a framework to use to decide each of those and more. You’ll learn what you need to consider and decide beforehand so that you are prepared and not blindsided. After this webinar you will know: How and why to control your assets Why it is important that your website represents you accurately How to locate the right team to create your site
Arbuckle Media is an award-winning digital agency with their ear to the ground, raising businesses up with powerful branding executions. Founded in Halifax, Nova Scotia in 2016, their mission has always been simply to help our clients accomplish their marketing objectives, both big and small. Understand the basics of why and how bad actors typically attack websites and how to prevent your business from becoming a victim of these vicious, anonymous attacks.
Every company, large or small, has the same challenge – communication. Companies need to communicate with their potential customers, peers and partners. I’ll walk you through what key decisions you need to make, and stick with, so you can work with and feel confident about your brand for years to come.
Entrepreneurs are always looking for new tools to help them communicate effectively – enter Canva. If you’ve dabbled or never opened Canva before this workshop can help you quickly design everything from social posts to postcards. In this class, we’ll explore 3 basic graphic design concepts and complete a click-along-with-me exercise in the workshop using a template. Limited to 12 participants!
You’ve dabbled, you’ve created, and you want to take it to the next level. Design in Canva with no templates! In addition to learning 3 intermediate graphic design concepts, we’ll create a social media post without a template. This is an advanced class and is best after some time in Canva. Limited to 12 participants!
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. During this webinar, you will: Learn about inbound marketing techniques Develop an understanding of core tactics of inbound marketing Advance your skills as an inbound marketer
