July 12, 2022
Launched only four years ago with one employee, MacMillan Search is an SEO consultancy agency that has seen growing success. Soon after opening its doors, their clientele grew swiftly and allowed Michael MacMillan, CEO and Principle Consultant, to build his dream team of like-minded qualified experts. With 13+ years of experience in SEO, Michael knows he has found his passion within MacMillan Search’s thriving and collaborative work environment.
When building MacMillan Search into what it is today, Michael wanted to ensure that his values were reflected in the organizational culture. Both high-quality service and a healthy work-life balance were critical in the company’s beginning, and still are today for both their team and clients.
SEO is important for all businesses, so we asked Michael his thoughts on the significance of optimizing SEO performance?
“Great content is a key part of any strategy, and brands need to stay competitive to reach their ideal customers in meaningful ways” – Michael MacMillan, CEO & Principle Consultant
By amplifying the organic search performance of business content, MacMillan Search is able to increase the return of clients’ marketing budgets. This allows their client to better manage their budgets to maximize resource use and overall performance.
This process involves MacMillan Search integrating with the teams of their clients’, and providing technical expertise and advice to propel them further in the right direction. This is a key step in the organization’s process, focusing on educating their clients allows their solutions to continue to having long-term results. The team doesn’t believe in quick in-and-out consulting for temporary solutions – instead, they focus on thorough discussion and understanding. This method allows their team to ensure everyone is satisfied, understands the problem and how to solve it – together.
There’s not one approach that applies to all SEO consulting, which is what makes MacMillan Seach’s services so desirable. The team consists of numerous qualified individuals that take the time to understand the unique value proposition that their client’s product provides, and in turn is able to identify their ideal customers and know what they’re asking during the buying process. With that knowledge under their hats, the MacMillan team is able to advance their clients in the right direction while displaying empathy, providing adequate information, and in turn use this meeting point to enforce the brand organically.
“Every client, every product, every brand presents a unique opportunity. That’s why we pride ourselves on our tailored approach, where one size does not fit all.” – Michael MacMillan, CEO & Principle Consultant
With shared values and approach to servicing their clients, MacMillan Search can be commended for their diligence and innovation. With integration and education at the forefront, the organization is well equipped to fulfill their clients needs and improve the industry one consultation at a time.