More In Store: More to Marketing – Digital Nova Scotia – Leading Digital Industry
More In Store: More to Marketing

August 17, 2021

Does your company have an Inbound Marketing Strategy?

Inbound Marketing is a term created by HubSpot Founder Brian Halligan back in 2005 and is all about attracting customers by creating valuable content and experiences tailored especially to them. Inbound Marketing works for the consumer, but it also works for the business. The return on investment with Inbound Marketing is both highly effective and trackable. No more guessing what works and what doesn’t.

More In-Store is the one-stop-shop for all things Inbound Marketing, when Melanie Taljaard founded her company, she envisioned the future of marketing and understood that as the world evolves, so must we.

“I created More in Store to offer businesses without a dedicated marketing department a top-notch marketing strategy on demand. When I founded More in Store over a decade ago, it was clear that consumer behaviour was changing – they wanted to research products and services online on their own accord. Growing businesses were those that positioned themselves as thought leaders and that allowed customers to gather information on their terms and on their timeline. Advertising was changing and people were finding ways to block out ads, people didn’t want to be ’sold’ products, they wanted to do their research on their terms.”- Melanie Taljaard, Founder, More In-Store

More In Store helps their clients turn their websites into lead-generating tools that are well optimized so that prospects find content when they are ready to buy! With a solid Inbound Marketing Strategy, you have the data at your fingertips to know what strategies and tactics worked and what needed tweaking.

Melanie’s passionate about all her clients and believes that Inbound Marketing is the key to many businesses’ success. To help explain in more detail the precise data and the process of Inbound Marketing vs. Outbound she created a short video, her labour of love to present to the business community.

Many new clients of More in Store come with the goal of increasing website traffic, but with Melanie’s help – they develop a strategy and get to know their data, allowing them to convert traffic to contacts and customers and truly impact their marketing efforts.

Interested in connecting? Reach out to Melanie to learn more.