Empowering local businesses: Stockall & Co. is your social media management expert

The need to be online for Small to Medium Enterprises (SMEs) is vital for market reach, and after seeing the need for digital marketing—especially social media management—in the Halifax small business community, Lindsay Stockall launched Stockall & Co. in 2021.Drawing upon her experience as a Director of Marketing while balancing freelance work, Stockall embarked on a journey to provide boots-on-the-ground support for the city’s business community. Since its inception, Stockall & Co. has grown to support medium to large scale and enterprise-sized businesses through their digital marketing expertise, and with a dedicated team of 12, the agency plans to expand in 2024.“We pride ourselves on being a performance-based digital marketing agency, meaning we connect our marketing strategy directly to the operational goals of our client’s business,” said Stockall.Working with clients and offering personalized support to each project, Stockall & Co. seamlessly integrates into operational structures, rather than the traditional third-party approach. Monthly check-ins with clients ensure they feel empowered in the process and the marketing tactics align with the operational goals of the business.“We're not a one-size-fits-all agency. We take the time to get to know our client's business to provide the best possible strategies to test to reach those goals,” said Stockall.This unique collaborative approach has garnered praise from many local businesses across Halifax Regional Municipality, including DNS member Halifax Partnership. Director of Marketing Communications and Strategic Initiatives, Krista Juurlink, said Stockall & Co. has had a big impact on the organization’s social media strategy.“Collaborating with Lindsay and her team on our social media strategy and content has been a game-changer for us,” said Juurlink. “Thanks to their expertise, we have achieved a remarkable 150% increase in our Instagram audience and a substantial boost in engagement across all our social channels in just a year and a half.”Some other impressive success metrics from last month include:

• 39% increase in e-commerce sales
• 282% increase in Instagram followers
• $59,542 in e-commerce sales, with a ROAS of 13X
• 239% increase in Instagram engagement
• $3.46 CPL for a high-ticket booking offer
• Leads as low as $1.71 for self-liquidating offers
• 72% increase in Instagram accounts reached

As the digital landscape evolves, Stockall & Co. remains at the forefront of the latest trends leveraging adaptability and industry experience.“Gone are the days where you need to create a high-production piece of content for traditional mediums, as we are able to see what is and is not performing on socials: It's high-value video that solves a pain point and layered with a back-end social selling strategy to drive those engagements into a sales funnel,” said Stockall.As a locally-focused company, Stockall & Co. is not one to shy away from its appreciation for the vibrant entrepreneurial community in Nova Scotia. From hosting team events or purchasing client gifts, Stockall said they always try to choose local businesses to support as much as possible, embodying a commitment to community support. “We also like to act as a connector by attending events such as the Digital Nova Scotia Tech Forward Awards to the Leading Ladies networking series,” she said.As a new Digital Nova Scotia member, Stockall said she is excited to be a part of the DNS community to further help support Nova Scotia’s businesses.Curious about how Stockall & Co. can elevate your online presence through content creation, social media management and Meta ads? Make sure to check out their website.