Disrupting Traditional Models: Haylo

Both adaptable and dependable, and with a desire to streamline traditional agency models, Haylo is the go-to agency for all things marketing. As a uniquely progressive agency, Haylo helps grow brands in today’s digitally connected world. Driven by the desire to simplify, streamline and disrupt the traditional agency model, Haylo was founded in 2014. It’s built on the foundation of agency ownership and leadership that spans four decades. Founder Nelson Angel had a vision to create a more efficient and flexible agency model while surrounding himself with the people he most enjoyed working with and clients who valued the same. The result is a lean, incredibly nimble agency with the experience and scale of a larger one. Recognizing brands compete 24/7 for a digitally-connected consumer, Haylo has invested in digital-centric teams who are obsessed with creating gold standard digital experiences. With its agency roots firmly planted in branding, Haylo helps clients leverage the intersection between brand culture and brand experience, using the digital world to build a community of loyal customers. Haylo’s values and approach continue to attract some of the best talent in the country and supports a range of clients, from large complex organizations to roll-up-the-sleeve start-ups. As a result, the strategies and executions are customized to meet a wide range of client needs and budgets. Is the client engaging new customers or lifecycle marketing to existing? Are they to remain familiar or surprised with the unexpected? Understanding how the art and science of branding intersects with metrics and measurement enables Haylo to make informed data-driven recommendations. See what they have to offer with their recent highlights video! Haylo tries hard to keep things pretty simple and uncomplicated. Clear strategy and compelling content gets fed into the right channel. Paid media, paid search, social, email, influencer, display, retargeting, SEO – their offering is admittedly not overly unique. Haylo’s secret sauce is in how they do it, the results delivered, and the client experience along the way. Haylo has thrived as a virtual agency model, not needing to pivot and reconfigure during the height of the COVID pandemic. It was business as usual – or unusual – depending on how you define their model. A work-hard play-hard approach to business and life creates an enviable work environment. Experience and perspective have helped Haylo understand what’s important and why. They’re able to uncover creative solutions in an environment where discipline and balance truly intersect. They’re also quite proud of how quickly they can don their flannel and shift from the boardroom to the bonfire! Haylo goes the distance to help its legion of loyal clients grow their brands, and does so with a competent, uncomplicated, always-friendly approach. We can’t wait to see what their future holds!