April 3, 2023
Business owners are often juggling multiple responsibilities, so staying on top of digital marketing can sometimes feel overwhelming and time consuming—but the brains behind Blue Cow Marketing said it doesn’t have to be.
Shaun Whynacht, Blue Cow Marketing’s founder and CEO, strives to give his clients their most valuable commodity back: time. How does he do this? Through marketing automation.
“For clients, they’re spending a lot of time doing things over and over again,” said Whynacht.
“A lot of the focus that I’ve really honed in on is that marketing automation piece—how can we automate those repetitive tasks?”
From their headquarters in Coldbrook, Nova Scotia, the digital marketing agency saves clients time and effort by streamlining their marketing systems so that they’re easy and manageable. As a Keap certified partner for 11 years, Blue Cow Marketing’s automation services also ensure their clients attract, qualify and close more sales without the need for complex funnels.
“When you have a properly designed process where you know that when you get to your computer or wake up and check your phone, you’re going to be notified of the things that need to be done. You have trust in that,” said Whynacht.
While automation can help relieve much of the stress that comes with being a business owner, there are some things to keep in mind, said Whynacht.
“The first mistake is when people are trying to treat everyone the same. Everybody’s unique and everybody has different challenges. The key thing is to try to identify what their challenges are or what it is that they need help with very early on in the process,” said Whynacht, adding the importance isn’t whether the message is automated or not, but what’s in the message.
“We all have those friends who will just reach out to you and say, ‘Hey, I thought you’d be interested in that.’ That’s the type of friend you need to come across as in your content,” he said.
If you’d like help crafting your content messaging, automating your digital marketing efforts, or tips and tricks to up your digital marketing game, check out Blue Cow Marketing’s website. And to hear our full conversation with founder and CEO Shaun Whynacht, listen to All Hands on Tech Episode 18: Why wait? Automate!