BeyondTrust: How BeyondTrust’s approach is elevating identity security

BeyondTruststrives to ensure customers have secure identities and reduce threats while using their Privileged Access Management (PAM) approach. The cybersecurity company has over 20,000 customers and operates in over 100 countries. In this article, Matthew Cole, BeyondTrust’s Atlantic Territory Sales Manager, walks us through the company’s role in Atlantic Canada, aspects of identity security, and what makes BeyondTrust stand out from the rest of the quickly evolving cybersecurity industry.

Atlantic Canada Presence

BeyondTrust, has established a strong presence in Nova Scotia with two offices—one in Bedford and another in downtown Halifax. Together, these locations boast over 350 employees and serve as key hubs for the company’s professional services, customer support and internal development.

“As one of Nova Scotia’s Top Employers, we really have a large ‘local’ footprint, and I’m proud that it keeps growing,” Matthew proudly announced.

Paths to Privilege

In the context of identity security, privilege refers to the rights granted to an identity which enable it to conduct sensitive and security related operations. Paths to privilege are the various avenues an attacker might exploit to gain access to those rights. Examples of this include: a compromised privileged account , a secret that could be used for authentication, or a VPN vulnerable to a password spray attack that provides access to the entire network. “Modern IT systems are complex and contain an ever-growing number of systems, applications, and identities, all of which potentially create new paths to privilege. These paths are actively being exploited by attackers,” Matthew explained. “Once you have visibility of these paths to privilege, you can begin to apply modern security controls to protect against them.”

AI and Machine Learning

BeyondTrust leverages AI and machine learning to analyze identity data from various sources. This enables the platform to deliver intelligent detections and actionable recommendations. With this, organizations can identify and address identity security issues with greater visibility and context in a single unified solution. “New attack methods are constantly emerging,” stated Cole. “Our AIML models are designed to automatically adapt to help us stay ahead of evolving modern attacks.”

Adapting to Cyber Threats

Privileged Access Management (PAM) is a cornerstone of modern cybersecurity defense strategies, driven by its ability to keep pace with rapidly evolving cyber threats. Recently, PAM capabilities have emerged as a critical component in strengthening enterprise identity security. Matthew added, “Our path to privilege approach is allowing customers to stay ahead by proactively detecting and mitigating threats.”

Efficient ITDR Systems

In 2024, BeyondTrust was recognized as a leader in KuppingerCole’s Leadership Compass for Identity Threat Detection and Response (ITDR), highlighting the company’s strength in this rapidly evolving space. “This report covers the dynamics of this emerging market, and we’re honored to be named a leader,” Cole added.

“In fact, several leading analysts have recognized BeyondTrust as a leader and it’s really fueled by our ongoing commitment to innovation and customer success.”

At BeyondTrust the key to ensuring an efficient ITDR system is that the solution reduces the attack surface, efficiently detects and swiftly reacts to threats. Matthew advises organizations to be vigilant when monitoring their identity infrastructure and implement alerts for suspicious activity. Market Recognition & Differentiation 2024 was a year filled with accolades for BeyondTrust. The company took home awards for Leader in both the Gartner Magic Quadrant for PAM and in The Forrester Wave: Privileged Identity Management. Matthew attributes this success to BeyondTrust’s unique strengths. “What truly sets us apart is our ability to execute and drive innovation,” He adds. “Our platform delivers holistic visibility, simplified management, intelligent protection, and the most modern PAM control plane to protect organizations.” Identity Security Challenges As organizations continue to scale, they have to manage more identities, privileges, and cloud environments than ever before—making it crucial to address their identity-related security challenges effectively. This is where Paths to Privilegeis essential in identity security. “These paths may be indirect, or otherwise well-hidden from the scans of typical security toolsets,” said Cole. “Through our platform approach, BeyondTrust provides the broadest and deepest coverage for finding, managing, and protecting paths to privilege.” New Product Launch: Pathfinder BeyondTrust has recently developed Pathfinder, a fully unified, AI-driven identity security platform designed to redefine how organizations approach identity protection.

“The Pathfinder platform breaks free from fragmented, siloed solutions, and delivers adaptive, intelligent, and risk-aware identity security—all through one cohesive interface,” Cole announced.

Pathfinder empowers customers to take control of their security by helping them prioritize threats, stay informed, and respond to security risks in their environments with confidence. By delivering smarter, more connected security solutions, BeyondTrust is empowering its customers to navigate an increasingly complex threat landscape with confidence and clarity. To learn more about BeyondTrust, click HERE.