About Fairlead Strategy
Fairlead Strategy is a Halifax-based marketing and communications consultancy helping organizations build stronger brands, sharper strategies, and more effective marketing. Founded by senior strategist Julie Hallett, Fairlead partners with businesses, agencies, and purpose-driven organizations on brand strategy, marketing planning, communications strategy, social media, and content. With experience spanning both agency and in-house leadership roles, Fairlead brings a thoughtful, practical approach that connects big-picture goals to clear, actionable plans.