Specialist SFMC Campaign Deployment – Digital Nova Scotia – Leading Digital Industry

Specialist SFMC Campaign Deployment

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

We are seeking a detail-oriented and experienced SFMC Specialist to join our team. The successful candidate will be responsible for building and executing multi-channel customer journeys through email, push notifications, and SMS messages. They will create scalable processes to ensure the team’s operational efficiency and effectiveness, while managing the deployment and optimization of campaigns.

Here’s where you’ll be focusing:

Multi-Channel Customer Campaigns:

  • Build and execute multi-channel customer journeys using email, push, and SMS.
  • Develop, test, and deploy campaigns, customer journeys, and triggers.
  • Implement testing and QA strategies to optimize campaigns and ensure accurate, error-free content execution.
  • Build and maintain email lists, ensuring best practices are followed.
  • Manage the creation of campaign briefs to hand off to cross-functional teams.
  • Oversee the email deployment calendar and keep email segments updated according to strategies.

Relationship/Stakeholder Management:

  • Support the Manager in developing, communicating, and presenting campaigns and initiatives as the subject matter expert on DTC (Direct to Customer) communications.
  • Maintain a high level of customer service with all stakeholders and business teams.
  • Identify and resolve deliverability issues, bounce backs, spam complaints, and opt-outs.
  • Monitor email campaign performance and implement optimization strategies.
  • Communicate and document A/B test plans, project status, and strategic recommendations.

Key Support Accountabilities:

  • Support multifunctional teams on special projects such as capability enhancements, system design, testing, and approvals.
  • Identify and propose process or capability improvement opportunities.
  • Present campaign results to the business.

Key Capabilities:

  • Expertise in Salesforce Marketing Cloud (SFMC) Email Specialist tools
  • Strong project management skills
  • Effective relationship management
  • Proficiency in customer offering and direct-to-customer marketing
  • Proficiency in SQL, HTML, and AMP script a plus

What you have to offer:

  • 3-5 years of experience in a marketing role, with direct-to-customer experience
  • Strong skills in Salesforce Marketing Cloud, including Journey Builder
  • Experience in project management and forecasting
  • Experience in developing and implementing QA process
  • Ability to adapt in a fast-paced environment
  • Experience in the grocery or retail industry is an asset